Alto has introduced a data-driven tool designed to help estate and lettings agents identify properties and landlords likely to come to market before they are publicly listed.
Built into Alto’s all-in-one CRM and powered by Sprift, Alto Prospecting offers real-time property intelligence, verified landlord records, and market-wide insights across England and Wales, alongside automated outreach features.
The platform aims to streamline prospecting by enabling agents to focus on owners and landlords most likely to act, using GDPR- and MPS-compliant data. It supports both sales and lettings teams, including dedicated landlord prospecting, helping agents uncover new instructions with a view to maintaining a consistent pipeline.
“We’re delighted to be launching Alto Prospecting as part of Alto’s all-in-one CRM,” said Stu Pick, Partnerships Director at Alto.
“With Alto Prospecting, agents can see who’s likely to come to market before the competition – whether that’s a homeowner preparing to sell or a landlord ready to let. That’s then backed by some of the most complete and legitimate property and landlord data in the UK. It’s a genuine unfair advantage, built directly into Alto, as the modern, AI native CRM agents already rely on every day.”
Alto says that agents using Alto Prospecting, which allows users to filter searches by area or criteria, launch fully branded direct mail campaigns in just a few clicks, and track performance and ROI through Alto’s built-in dashboards, are winning up to 22% more instructions compared to those who do not, although it is not clear how they came up with this figure.
“We chose to partner with Alto because we share a clear mission: helping agents save time and focus on what they do best – selling and letting homes,” said Dan Fuoco, Commercial Director at Sprift.
“By combining Sprift’s whole-of-market property and landlord data with Alto’s CRM and automation, agents can prospect smarter, not harder. Every campaign starts with legitimate, comprehensive market data and turns insight into action, all from the CRM at the heart of their business.”
