Zoopla has introduced new features to its MyHome tool for homeowners, aiming to boost consumer engagement and deliver higher-quality seller leads for agents.
The platform currently has over 4.5 million subscribed homeowners. Zoopla says the tool enables users to better understand and monitor the value of their property, including insights into their housing equity and nearby market activity.
Among the new features is a buyer demand tool, designed to help potential sellers gauge how often their property would appear in searches at three different price points, along with the level of competition for similarly priced homes.
What appears to be a first for the UK market, the feature aims to encourage homeowners to consider the relationship between pricing and buyer interest before engaging with an agent.
The MyHome upgrade also includes a revamped agent comparison tool, designed to help would-be sellers to compare local agents in their area by number of homes for sale, similar homes previously listed and average listing time.
The results are personalised to the potential seller’s property that is claimed on MyHome.
MyHome’s new agent comparison tool:
According to Zoopla, these upgrades and growth in the size of the MyHome subscriber base have supported a 14% increase in high-intent seller leads to agents from the MyHome audience between Q1 2025 and Q2 2025.
The average value of a claimed property in MyHome is also £47,000 more than a typical property in the region it is located, claims Zoopla.
Agents can get access to these prospects through Prospect Plus, Zoopla’s new flagship vendor product.
Rich Hayes, chief operating officer at Zoopla, said: “Zoopla’s MyHome subscribers are highly engaged with the value of their home and what is selling in their local area, and their feedback has informed MyHome’s latest upgrades and enhancements.
“Our focus is to ensure that we’re giving agents access to motivated sellers that drive an excellent return on investment. As we continue to innovate at pace, we’re confident that this audience will continue to grow in both size and quality and generate more value for our agent partners.”
