Spectre has launched a new online tool, Spectre Social, designed to help estate agents manage and automate their social media presence.
The platform allows agents to maintain a consistent and professional profile across multiple social channels by providing branded templates, automated scheduling, and AI-generated captions that turn routine agency tasks into engaging content.
Developed alongside Street.co.uk, Spectre Social is part of a wider suite of tools offering agents an integrated platform to support their marketing efforts and client management.
Heather Staff, co-founder of Spectre, said: “Social media is one of the hardest channels for agents to manage consistently, but it’s also one of the most influential when vendors and landlords are choosing who to work with.
“With Spectre Social, we’ve made it simple, automated, and fully integrated into the Street.co.uk ecosystem, ensuring every touchpoint an agent has with a client is connected and impactful without increasing agent workloads.”
The Spectre Social launch introduced several new features, including:
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Market Data Posts: Agents can automatically share live local property market insights to provide data-driven content.
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Link in Bio: A landing page designed to direct followers to listings, valuations, and contact forms.
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Review Posts: Integration with Google Reviews allows agents to convert reviews into branded social posts.
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LinkedIn Publishing: Agents can post directly to LinkedIn as well as Facebook and Instagram for consistent cross-platform presence.
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AI Captions: AI generates captions based on best practices to create content quickly.
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Canva Integration: Users can import custom graphics from Canva into Spectre Social with one click.
Dave Smithbury, head of marketing at Spectre, commented, “It is remarkable how our development teams continue to innovate within the marketing space for estate agents, creating tools that not only set Spectre apart in property, but that any marketer, in any industry, would love to utilise.
“Together, these innovations make Spectre Social the most intuitive, fully connected social media tool for estate agents – enabling effortless content creation, stronger engagement, and measurable results across every channel.”
