NEWSFLASH: Purplebricks does £4.5m deal with ITV – London Wallet

Purplebricks has announced a media-for-equity investment from ITV with a value of up to £4.5 million.

Acquired in 2023 by Strike, the estate agency group is backed by Sir Charles Dunstone’s Freston Ventures.

Sam Mitchell, CEO of Purplebricks, said:

“This is an exciting moment for Purplebricks as we partner with ITV in a significant media-for-equity deal.

“The process for buying and selling properties hasn’t changed in almost 200 years, but thanks to Purplebricks, customers are now able to sell their home for free, with no hidden costs.

“ITV will help us take that message to homes across Britain as we continue to build on the strong momentum of the past six months and look forward to further growth in the future.”