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NRLA partnership opens estate agent competition on landlord sales – London Wallet

Mark Helprin by Mark Helprin
December 5, 2025
in Real Estate
NRLA partnership opens estate agent competition on landlord sales – London Wallet
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The National Residential Landlords Association has announced a new partnership with PropTech firm Flyp to support buy-to-let landlords looking to sell their properties. The collaboration will also allow estate agents to bid for sales instructions on a multi-agent basis.

However, the NRLA notes that while the service will use multiple estate agents rather than a single agency, it will manage the property throughout the sale at the same fee level as a sole-agent instruction. This implies that agents signing up may need to be prepared to negotiate on their fees.

Oliver Gershfield, Co-Founder of Flyp, said: “With the ongoing impact of the Renters’ Rights Act running in parallel with earlier tax changes, many long-standing landlords are now reassessing the shape of their portfolios.”

For those considering selling, the decision between selling with tenants in place or seeking vacant possession is rarely straightforward – it often means weighing income, control, and final sale value. Flyp’s new partnership with the NRLA is designed to support landlords at exactly that point, according to Gershfield.

“Together, we’re helping members understand the implications of each route, prepare properties appropriately, and sell in a way that protects – and where possible enhances – the underlying value of the asset,” he added.

Ben Beadle, Chief Executive of the NRLA, commented: “We’re delighted to be partnering with Flyp to provide landlords with more efficient ways to sell and manage their properties.”

“Flyp’s technology-driven approach helps landlords unlock the full value of their investments, while maintaining flexibility. This collaboration supports our mission to give landlords the tools they need to succeed in an ever-changing market.”

 





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