Battery-electric and plug-in hybrid Porsche models outsold its ICE-powered models on its home continent in 2025 – and nearly 1 in 3 Porsches sold was 100% electric.
As we already alluded to earlier this week, Porsche’s global sales saw a significant decline in 2025, dropping more than 10% from 310,718 to “just” 279,449 units – but Porsche executives aren’t too worried.
“This development is in line with our expectations, and is due to supply gaps for the 718 and Macan combustion-engined models, the continuing weaker demand for exclusive products in China, and our value-oriented supply management,” says Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG. “The response to the launch of the Cayenne Electric at the end of 2025 also shows,” Becker adds, “that Porsche is meeting customer expectations with its innovative and high-performance products.”
The big news, however, was buried in the report:
In Europe, for the first time, more electrified cars were delivered than pure combustion-engined models (57.9 per cent electrification share), with every third car being fully electric. Among the Panamera and Cayenne models, plug-in hybrid derivatives dominate the European delivery figures.
While Europe and Asian markets are moving towards plug-in models, North America remains Porsche’s most important region, with record sales in 2024 and relatively flat sales in ’25 (down less than 1%, despite reduced ICE Macan and 718 availability). The company saw similarly flat sales in emerging markets where ICE models, again, make up the overwhelming majority of sales – and, tellingly, Porsche does not break down its ICE vs. plug-in sales in the critical US and emerging “growth” markets.
With the expiration of the Federal EV tax credit late last year and decreasing emphasis on both emissions and corporate average fuel efficiency standards coming into play in the US, it’s hardly any wonder why Porsche wouldn’t lean into its higher-margin ICE products in that market – though, I think we can all agree that we’d hoped for more from Stuttgart.
Looking ahead, Matthias Becker says that, “in 2026, we have a clear focus; we want to manage demand and supply according to our ‘value over volume’ strategy. At the same time, we are planning our volumes for 2026 realistically, considering the production phase-out of the combustion-engined 718 and Macan models.”
You can see the full sales breakdown by market, below, and click here to check out Jameson Dow’s excellent article analyzing some of these same figures, with a different analysis.
Porsche global sales breakdown
|
Porsche AG |
January – December | ||
| 2024 | 2025 | Difference | |
| Worldwide | 310,718 | 279,449 | -10% |
| Germany | 35,858 | 29,968 | -16% |
| North America | 86,541 | 86,229 | 0% |
| China | 56,887 | 41,938 | -26% |
| Europe (excluding Germany) | 75,899 | 66,340 | -13% |
| Overseas and Emerging Markets | 55,533 | 54,974 | -1% |
SOURCE | IMAGES: Porsche.
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