Dwelly has completed its sixth agency purchase in just over a year with the acquisition of HC Lettings, the Nottingham-based agency formerly known as HoldenCopley.
This latest move sees 850 fully managed units added to the Dwelly portfolio, with the company now managing almost 4,500 units, following previous acquisitions in Brighton, Essex, Yorkshire, and Suffolk, with a goal to surpass 10,000 units under management by the end of this year.
HC Lettings was founded out of HoldenCopley and today operates as its dedicated lettings arm. Whilst HC Lettings is being acquired by Dwelly, HoldenCopley continues to operate its sales division independently.
As part of the acquisition, the existing management team at HC Lettings will remain in place. Dwelly’s investment will provide fresh PropTech solutions, including AI-led systems designed to streamline operations and accelerate growth.
The deal between Dwelly and HC Lettings was brokered by Adam Walker, with Trust Audit overseeing the compliance, whilst Dean Wilson headed the legal requirements.
Steven Holden, previously director of HC Lettings, will be leaving the business to focus on the growth of the HoldenCopley sales business.
He commented: “We are extremely proud of the reputation HC Lettings has built in Nottingham. Partnering with Dwelly provides the best opportunity to accelerate the next chapter of growth, while preserving the values and standards that our clients have come to expect.
“The additional support, particularly through technology and innovation, will allow HC Lettings to deliver an even better experience for both landlords and tenants.”
Sam Humphreys, head of M&A at Dwelly, said: “The acquisition of HC Lettings is a fantastic addition to our growing portfolio and considerably strengthens our presence in the East Midlands.
“We’re confident that through our implementation of technology driven processes, we can dramatically improve the operational efficiency and capacity of the business, whilst reducing the friction that is found within the rental process.
“However, as is always the case, preserving the legacy and reputation that HC Lettings has formed remains paramount and respecting and retaining the company’s identity will always come first.”
