Rightmove is celebrating the work of estate agents, acknowledging their expertise, and showing how they play a pivotal role in the housing market, as part of their latest marketing campaign.
The property portal has selected six agents recognised for going above and beyond for home-movers, chosen by a panel of judges to front its new ‘Game Changers’ marketing campaign, which seeks to emphasize how agents are crucial in helping people navigate the complex world of buying, selling, and renting properties.
The campaign aims to brings to life real examples of the valuable role agents across the UK play in keeping the nation moving.
‘The Game Changers’ campaign launches today, reaching millions of people through the Rightmove homepage, social media and weekly newsletter. By using real-life stories of the skill and hard work of agents, Rightmove aims to highlight agents who perform exceptionally well, creating spotlight opportunities to help agents gain increased visibility on the platform.
Entries were put forward from home-movers and landlords about their positive experience in working with an agent since the start of last year.
The selected agents:
+ ‘The Extra Miler’ – Michelle Shaw-Marla, Joy Walker Estate Agents in Cleethorpes: “Michelle went above and beyond, helping ensure questionnaires were answered correctly. As pensioners, she wanted us to feel safe in a long-term rental”
+ ‘The Mind Reader’ – Wendy Halliday, Rook Matthews Sayer in Ashington: “Wendy solved problems before I even knew they existed and made sure that the process was as seamless as possible”
+ ‘The Solution Finder’ – Christian Cloke, Christian Lewis Property in Evesham: “Our move was complex and could have stalled several times. With Christian’s support we were able to look at alternatives to keep the sale progressing”
+ ‘The Chain Saver’ – Kerry Ray, CJ Hole in Kingswood: “If it wasn’t for Kerry’s experience, rapid responding, and quick thinking, we would not have got our dream house”
+ ‘The Rapid Replier’ – Helen South, Moore Homes in Bramhall: “Helen was super responsive – she was at our house in record time and agreed a sale in 3 weeks. It felt like she was personally invested in our transaction”
+ ‘The Door Opener’ – James Drewett, EXP in Orpington: “James always saw visions for houses and gave us great ideas for remodelling. He let us go back and forth with viewings when we weren’t sure”
‘The Game Changers’ is part of Rightmove’s bigger ambition to be seen to be championing agents by promoting their success stories.
Rightmove previously hosted an open forum with agents, to discuss some of the most common misconceptions that agents face and the ways that Rightmove can support them in dispelling these.
Christian Balshen, Rightmove’s director of agency partnerships, said: “The number of people that use Rightmove to move home puts us in a great position to advocate for the great work that estate and letting agents do. This campaign is to remind people of the skill that is demonstrated every day by property professionals and to make sure it doesn’t go unnoticed by people moving home.”
Richard Rawlings, estate agency industry consultant and trainer, and part of The Game Changers panel, added: “What a pleasure to be involved in judging these impressive examples of extraordinary estate agency. One particular aspect that really strikes me is the level of personal accountability that the best agents exhibit. They are absolutely committed to helping their clients move, whatever it takes. They listen, and patiently seek to understand people’s anxieties and fears, as much as their hopes and dreams, to the extent that many of them remain trusted advisors, and even friends, long after the keys have changed hands.”
