Imagine seeing this as the next ice cream truck rolling through your neighborhood? Yep, Rivian and Ben & Jerry’s teamed up to create the electric ice cream truck we’ve been waiting for. The “Scoop Truck” will be hitting the road to hand out ice cream this week and honestly, it looks pretty sweet.
Rivian and Ben & Jerry’s unveil electric ice cream truck
What’s better than an ice cream truck? An electric one. The Rivian and Ben & Jerry’s mashup gives us a sneak peek at the ice cream truck of the future.
The “Scoop Truck” will officially debut at South by Southwest (SXSW) in Austin, Texas, this week. Fans can stop by to get a first look at the electric truck (and maybe a sweet treat to go with it).
After that, the scoop trucks will hit the road, stopping at Rivian community events. You can also catch it at upcoming events in Vermont, Ben & Jerry’s home state.
The electric scoop truck is based on Rivian’s Commercial Van, which was launched last month in the US. You may have seen the Rivian Electric Delivery Vans (EDVs) for Amazon roaming through your neighborhood. After ending its exclusivity agreement, Rivian is now open to other partnerships, like with Ben & Jerry’s.
Rivian said its Commercial Van “will allow for more events, more catering gigs, and dishing out more ice cream than ever” with up to 161 miles of range.
Sean Slattery, Ben & Jerry’s US integrated Marketing Project lead joked that “Rivian helped Ben & Jerry’s reduce our reliance on fossil fuels in a small way, while making things a little bit cooler… which, as an ice cream company, is extremely difficult to do.”
Rivian’s electric van is available in two models: the Delivery 500 and 700, starting at $79,900 and $83,900, respectively. The smaller (Delivery 500) van is designed for getting around city streets, while the larger (Delivery 700) model includes extra space (652 cu ft) for more cargo and storage.
Rivian and Ben & Jerry’s are two companies fighting for a cleaner future, so the “sweet” partnership makes sense. What do you think of the electric ice cream truck? Let us know in the comments below.
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