Deciding to become a personal trainer doesn’t simply happen overnight. It takes a lot of careful consideration, training and preparation to even get close to opening up your doors as a fully fledged fitness trainer. However, if you’re serious about getting into this popular and in-demand industry, there are a handful of must-haves you need to consider. There’s no doubt that working as a personal trainer is one of the best jobs in fitness, especially if you’re living in London. There is high demand for personal training services in every different London borough you can imagine, and clients will be willing to travel for the best possible results. With this in mind, here are just some of the ideal elements your personal training business should possess in order to take your career to the next level and provide outstanding services to your clients!
1. Flexible working hours
As a personal trainer, you will need to be adaptable and flexible when it comes to your working hours. This means working early in the morning and later into the evenings to fit into your clients’ schedules. Depending on the type of clients you want to work with you may find that your hours change accordingly.
2. Official accreditation
Ideally, as a personal trainer in the UK you would have a Level two Gym Instructor certification and a Level three Personal Training Diploma. If you’re knowledgeable about the industry these should be relatively easy for you to obtain in a short timeframe. However, if you want to go the extra mile and add another string to your bow, you may also want to look into recognised nutrition courses. You can become a certified Nutrition Coach and attract even more clients as a health and fitness trainer. Being knowledgeable about nutrition and gaining an accreditation will enhance your career and turn you into a personal trainer that possesses even more knowledge.
3. A niche specialty
Think about what you can offer that’s special or different from other personal trainers in your area. This niche specialty will work wonders to attract the right clients for you. Whether you’re an expert of lifting weights or you’re a running pro, make sure you advertise this clearly so that people know exactly what it’s like to work with you.
4. Remote training programmes
It’s no secret that peoples’ schedules are becoming busier and busier, so it’s even more important to offer training programmes that are remote. Whether you have an online platform or an app that your clients can use, you can train people from anywhere and expand your horizons as you progress your personal training business.
5. A strong online presence
If you want to attract the right clients, you need to create a strong online presence that showcases everything you can offer. You may even want to share useful tips with your followers and increase your engagement levels with your ideal demographic. Being personable and appealing online is a huge part of being in the fitness industry, because people will want to know what it’s really like to work with you. Don’t be shy to put your face to camera, create useful videos and share your expertise; your personality will be the reason why someone chooses to work with you in the end.
6. A healthy lifestyle
It goes without saying that you need to embody a healthy and fit lifestyle if you’re going to pursue personal training as a serious career. Your clients will look up to you as a role model, so you need to make sure you have a healthy, balanced lifestyle that is admirable to others who want to work on their wellbeing.
7. Passion, enthusiasm and people skills
As a personal trainer, you obviously need to love what you do in order to stay motivated and enthusiastic, even on the toughest days at work. Similarly, if you’re able to work on your people skills and communication, you will discover a much higher retention rate amongst your clients. When they enjoy speaking with you and being in your presence they are much more likely to do well in their sessions and sign up for many more in the future!
As you can see, there are so many fundamental elements to consider when it comes to getting your personal training business up and running. Whether you have been in the industry for many years, or you’re just getting started, there are numerous methods to help you get to the next level. Hopefully, you can apply some of these success factors to your personal training business and you’ll reap the rewards right away!
