In the third quarter of this year, the market share of exchanges among self-employed agents grew by 8.1%, while year-on-year growth is 22.8%, new figures show.
Since 2019, the self-employed market share of exchanges has grown more than 7.5 times, demonstrating how these agents are successfully selling their instructions, according to new data from TwentyEA.
In comparison to Q3 2023, the market share of exchanges for self-employed agents has increased across all property price brackets. This growth is strongest for properties over £200,000, and the self-employed model seems to be making inroads into the £1 million-plus price band with a 44% uplift year on year.
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Uplift in market share of exchanges among self-employed agents (Q3 23 comparing Q3 24) |
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Except for the North East, self-employed agents have seen their market share of exchanges increase between Q3 2023 and Q3 2024 in every region of the country, with the South West, Scotland and the West Midlands all seeing growth of over 50%.
In Q3 24 their market share was highest in the Yorkshire & The Humber and the East Midlands, although growth in those regions was more modest. The North East and East of England are the regions where market share was lowest.
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Uplift in market share of exchanges among self-employed agents (Q3 23 comparing Q3 24) |
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Katy Billany, executive director of TwentyEA, said: “Adoption of the self-employed model, through brands such as eXp, The Agency UK, and Keller Williams, is continuing to grow among estate agents, with a 22.8% rise from 2023.
“As a collective, self-employed agents are now larger than the two biggest estate agency brands, Purplebricks and William H Brown, suggesting that the benefits of being self-employed are attracting more agents.”
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