Starting a small business is a great way of telling your story, utilising personal creative talent and hobbies, generating revenue, and turning it into a full-time job. Tapping into the world of entrepreneurship means making an impressive first impression and standing out in a pool of competitors to attract a reliable audience. Packaging design is the first tactile impression that a customer notices when buying your product. When running a small business, beautiful and eye-catching packaging design can make an immense impact on your business. Packaging design is not just about wrapping products; it’s about creating an immersive experience that leaves a long-lasting impression on your audience. Innovative and luxurious packaging designs protect your products and tell a story about your brand identity. In this guide, we delve into seven tips to help you create an appealing packaging design worth your brand identity.
1. Partner with a fulfilment company
A fulfilment company is a company that prints the designs of your packaging materials. When choosing a fulfilment company, your priority should be to find one that aligns with your unique goals and specific needs. With that in mind, here are factors to consider when choosing the right printing company.
- Quality of the packaging material.
- A responsive customer service support.
- Experience and expertise.
- Range of capabilities and a vast array of equipment.
2. Understand your brand identity
A great packaging design is a powerful strategy for selling your brand. Before you embark on your design process, take time and understand the mission and vision of your brand. Ask yourself what value you want to add to your audience and what differentiates you from your competitors. This will help you come up with a design that aligns with your brand and boosts your brand recognition. Consider every aspect of your brand, including the colours used on your website, the business logo and the font size used on your site.
3. Know your audience
Knowing your target audience is the best way to effectively craft a packaging design that will catch customers’ attention. Design your packaging product with your customers’ preferences, needs, and tastes in mind. Personalise your small business packaging materials to impact customer sentiment and increase customer loyalty and retention.
4. Sustainability in packaging
Sustainability in packaging entails using environmental friendly materials or using recyclable materials to facilitate recycling and reuse. Opt for packaging materials that are bio gradable, compostable and have a luxurious feel. Prioritizing sustainable packaging will echo your brand commitment to reduce waste and alleviate the effects of climate change.
5. Make your packaging design attractive
You want your products to grab the attention of your audience. The formatting and appearance of your packaging material play a paramount role in shaping your brand perception. Consider using reasonable and readable typography and a colour scheme that enhances your products.
6. Include instructions
An excellent packaging design goes beyond aesthetics. Include instructions and tell a story about your products to build an emotional connection with your consumers.
7. Simplicity and elegance sell
A simple design comes off as elegant, inviting and attractive. Strive for simplicity and elegance and focus on minimal layouts, clean lines and understated details.
Conclusion
Having an appealing packaging design translates to a creative representation of your brand’s vision. As a small business owner, elevating your packaging designs means caring for your audience and protecting your products. Use this guide, to help you craft a packaging design that tells your story.
