Spicerhaart has introduced Forge – Empowered by Spicerhaart, a new employment model that will operate alongside its existing roles.
The model allows agents to manage their business areas with a self-employed style of autonomy while remaining part of the national organisation.
It provides access to mobile technology, AI-supported digital and social marketing, a management structure, and lead generation from branch networks and a central contact centre operating from 8am to 10pm.
Spicerhaart’s managing director of FORGE, Giles Hart, who is leading the launch, said: “Agents are often forced to choose between a salaried branch role or going fully self-employed with limited backing. Forge – Empowered by Spicerhaart aims to offer the best of both worlds. Partners will still operate as part of our brands, working remotely or in-branch, while supported by Spicerhaart’s infrastructure, tools and culture.
“This move differentiates us from other agency groups offering franchise or associate-style self-employed models, many of which have struggled to deliver consistent productivity or meaningful scale.
“I’m excited to be given the opportunity to build something that’s going to help so many people grow their careers. We’ve identified partnership opportunities in more than 112 new locations, transforming our reach, our service and our productivity as a group.”
Partners will receive a basic salary supported by commission, holiday and sick pay, a car allowance or company car, and pension – alongside the benefit of tech, marketing and sales tools typically reserved for branch-based roles.
The business already operates a partnership scheme, but this new rollout represents a step change. Rather than being managed by a branch, Partners will now be able to build their own local presence and territory, with the full backing of the Spicerhaart group. They will still be part of one of its seven UK brands – haart, Haybrook. Butters John Bee, Chewton Rose, Howards, Felicity J Lord and Darlows.
Spicerhaart Group CEO Antony Lark added: “We know people are attracted to the idea of working independently, but many miss the support, fun and structure of a branch environment. Forge – Empowered by Spicerhaart will address all this.
“The name sums up our ethos, forging partnerships and empowering our people to deliver great results. It gives them the opportunity to build something they can be proud of – with a clear career path and the support to grow.”
