In today’s fiercely competitive global economy, London’s entrepreneurs and scale-ups are increasingly looking beyond the UK for growth. Entering international markets can unlock massive opportunities—but it’s also fraught with risk if approached without a plan. In this guide, Michal Prazenica, a specialist in global market entry, shares 10 data-backed strategies that have helped companies succeed abroad while avoiding costly mistakes.
Unlock explosive growth by entering new markets—but only if you do it thoughtfully. Here are 10 research-driven strategies to help you scale internationally with confidence and precision.
1. Establish a strong domestic foundation
McKinsey research shows that global success hinges on having a competitive advantage that’s effective at home before going abroad. Focus on refining your value proposition, supply chain, and operations to prepare for international expansion.
2. Localise beyond translation
A study across 29 countries found that 76% of consumers prefer buying in their native language, while 40% will not buy from foreign-language websites. Go beyond words—adapt tone, imagery, and even product features to the cultural context of each market.
3. Match local payment preferences
Payment friction can kill conversions. According to Stripe:
Adapting to regional payment preferences should be part of your market entry strategy from day one.
4. Select the right market entry strategy
You don’t always need a physical presence immediately. Consider:
-
Partner distribution
-
Digital-first sales
-
Franchising
-
Strategic joint ventures
G20 data indicates service exports grew 8.5% in 2024, making service-led entry a cost-effective route for many SMEs.
5. Build market-specific lead generation systems
Avoid copy-pasting your existing funnel. Instead:
-
Define region-specific Ideal Customer Profiles (ICPs)
-
Engage in local networking and events
-
Track CAC, LTV, and conversion metrics per market
6. Adapt products to meet local needs
McKinsey warns that 50% of product launches fail when local insights aren’t incorporated early. Conduct market research, validate compliance, and price according to local purchasing power before launch.
7. Make customer experience (CX) your competitive edge
CX builds trust in new markets. Companies that improve CX see revenue growth of 5–10% and cost reductions of 15–25%. Use surveys and feedback loops to make quick improvements.
8. Pilot strategically before scaling
Launch small:
-
Focus on one region or city
-
Start with one customer segment
-
Define measurable KPIs like payback period or churn rate
9. Stay lean and agile
With tighter SME financing—according to OECD data—lean management, short feedback cycles, and clear KPIs are vital for controlling risk while expanding abroad.
10. Avoid common pitfalls in international marketing
Top mistakes to avoid:
-
Treating all markets as the same
-
Over-standardising your offering
-
Neglecting local talent and insights
The best companies integrate local intelligence into their ongoing global growth strategy.
A proven framework for sustainable global growth
When working with brands scaling internationally, MP agency focuses on:
-
Market Expansion Strategy – Screening opportunities, competitor analysis, and compliance checks
-
Lead Generation & Sales Growth – Local ICPs, messaging adaptation, and optimised CRM systems
-
Product Development Advisory – Aligning offerings with local “jobs to be done”
-
Lean Management Implementation – Efficient cross-border processes to scale sustainably
International expansion isn’t about doing more—it’s about doing the right things in the right order. If your business is ready to grow beyond borders, develop a tailored, data-backed market entry plan.
