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Tesla Model 3 Highland officially unveiled with new design and more features

Robert Frost by Robert Frost
September 1, 2023
in Industries
Tesla Model 3 Highland officially unveiled with new design and more features
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Just hours after photos leaked of the upcoming Tesla Model 3 refresh, codenamed “Project Highland,” Tesla has officially unveiled its highly-anticipated facelift in Europe.

The refresh includes a “facelifted” front-end design, interior changes like more screen space (including a new rear display), and increased range. Tesla says that the refresh replaces more than half of the parts in the vehicle, though we’re not exactly sure how it measures that metric.

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The most striking change is obviously the new design, which keeps most of the same look of the current Model 3, but changes the front end to look sleeker, removing the somewhat bulbous bump in the front end of the current Model 3.

We saw this front in end a leaked photo back in April, and it looks like it was the real thing all along. Now we have actual photos from Tesla, so you can see the changes in their full glory.

These photos show the new “Ultra Red” color, replacing the current red multi-coat. But this color may only be available in Europe – we’ll have to wait for more word from Tesla on this one.

The headlights have also gotten narrower and more aggressive-looking, in keeping with the general changes to make the front end look sleeker.

Tesla says that the refreshed Model 3 will have longer range, rated at 344 miles WLTP for the SR RWD version, and 421 miles WLTP for the LR, both with 18″ aero wheels. These numbers are an 11-12% improvement from WLTP ratings for the current Model 3.

But note that those are WLTP numbers, so they’re bigger than the US EPA numbers will be when they come out. If we expect a similar 11-12% improvement, then you’ll see roughly a ~300 mile EPA range on the SR and ~370 miles on the LR.

This increased range largely comes from improvements in aerodynamics, with a lower and less bulbous front end, channeling air around the vehicle more effectively. This has resulted in a Cd of .219, Tesla’s lowest yet (down from .23 on the current Model 3), which improves range by 5-8% on its own.

Tesla’s new 18″ “Photon” wheels
Tesla’s new 19″ “Nova” wheels

Another improvement is new wheel cover inserts which strike a compromise between consumers’ desires for larger-looking wheels and more range. Aerodynamic wheel inserts can increase range by a lot, but many think the wheels look better without the caps on (personally, I disagree, but whatever floats your boat).

There is a significant slate of interior changes as well:

  • A new rear 8-inch touchscreen, giving rear seat passengers control over climate change and entertainment
  • Cushier rear seats
  • Deleted stalks on the steering column, much as in the Model S and X, with the gear selector now on the touchscreen and turn signal buttons on the left side of the steering wheel
  • Ventilated front seats, which can be controlled from outside the vehicle through Tesla’s phone app, heating or cooling them up before you get in the car
  • A wireless charging pad with room for two phones is now included standard under the front screen
  • The sound system has been upped to 17 (from 14),
  • A quieter interior than on the original Model 3, due to several changes to aerodynamics and materials
  • Customizable interior ambient lighting

Changes are now live on Tesla’s European sites, where the refreshed Model 3 is now available for order.

Deliveries begin in October in Europe and the Middle East, though Tesla has not yet announced when they will begin for North America. We don’t have pricing for North America yet, either, but in Norway (for example), the SR version is the same base price as before, and the LR version is 10,000 NOK (~$941 USD) more expensive. So far, no performance Highland version has been announced.

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