Tesla releases confusing hint about launching in Colombia

Tesla has released a confusing hint that appears to tease a launch in Colombia, which would be Tesla’s second market in South America.

For the last few years, Tesla has been looking to launch its electric vehicles in South America, but progress has been slow.

Last year, Tesla opened its first Supercharger stations in Chile, and opened its first store last month.

Now, Tesla appears to be teasing a launch in Colombia as it posted an image with the outline of the country:

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The confusing part is the fact that this was posted on Tesla’s official ‘North America’ account. The automaker doesn’t appear to have a South America or Americas account yet, despite having launched in Chile already.

Tesla won’t be the first automaker to sell electric cars in Colombia. It will have to compete with Chinese electric automakers BYD and Zeekr, which have already entered the market.

Colombia has a reasonably small auto market. From its highs of ~300,000 passenger cars per year in the 2010s, it has never recovered, and it currently registers about 200,000 new cars per year.

Electric vehicles still account for only a small share of the market, as more charging infrastructure needs to be deployed and more automakers need to launch electric models.

Electrek’s Take

This is excellent news. When Tesla launches in a new market, it generally deploys charging infrastructure—DC fast chargers, Superchargers, and level 2 chargers.

Electricity is relatively cheap in the country, and with the proper charging infrastructure, which Tesla excels at, it should help accelerate EV adoption in the country – even though Tesla’s own EV are on the expensive side for the Colombian market.