Tesla (TSLA) sales in Germany continue to fall in April despite the new Model Y production ramp at Gigafactory Berlin.
The American automaker has seen its European sales cut roughly in half.
Tesla in Germany
Germany was the last major European market to report registration for April.
It confirmed that battery-electric vehicle sales were up 53%.
According to registration data, Tesla delivered only 885 vehicles in Germany in April 2025 despite a surging EV market.
It’s down 46% year over year and 31% from the first month of the disastrous first quarter of 2025.
Tesla in Europe
Tesla blamed its first quarter performance on the Model Y changeover but claimed that production was back to normal in April.
Yet, sales are not recovering in Germany or elsewhere in Europe.
With only a few small markets left to report April registrations, it looks like Tesla won’t break 7,000 units delivered in Europe.
That’s down roughly 50% from April 2024.
The downtrend since Tesla’s 2023 high in Europe is clear, and it has accelerated in Q1 2025 – both due to the Model Y changeover and brand damage:
Now, Tesla is running out of excuses for its poor European performance. The only valid one is that deliveries of the new Model Y RWD haven’t started yet, but this would hardly account for a 50% drop in total sales, especially with the backlog of demand for the AWD version.
Electrek’s Take
This chart is concerning, to say the least. People may want to blame the Model Y changeover, but the fact is that it has been available all of April and early data from May continue to point to a worse performance than the first quarter with new Model Y availability.
In addition, Tesla has started offering 0% financing on the new Model Y and Model 3 in many European markets, as well as discounted leases with $0 down, including in Germany.
Despite Model Y AWD deliveries and these incentives, I think Q2 will be similar to Q1 for Tesla in Europe.
Q3 will be the real test, as Model Y RWD will be available all quarter. If Tesla can’t show signs of recovery in Q3 with its full lineup, I think it’s fair to expect demand collapse for Tesla in Europe.
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