The Genesis GV90 really does have coach doors [Video]

Genesis is raising the bar with its new ultra-luxe SUV. The GV90 is shaping up to be the brand’s most lavish vehicle yet, boasting premium features like coach doors.

Genesis GV90 caught with coach doors in real life

Remember the Neolun Concept from the New York Auto Show last March? It’s coming to life as the Genesis GV90.

Genesis is billing it as an “ultra-luxe, state-of-the-art SUV,” and it’s set to become the brand’s biggest and most luxurious vehicle yet, sitting a step above the GV80.

It wasn’t the stunning design or the over-the-top interior that caught most people’s attention, but the B-pillarless coach doors.

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We wondered if some of the flashier features, like the coach doors, would actually make it to production. New spy shots confirm they did.

A GV90 prototype was spotted out in public with the coach doors wide open, giving us our closest look at the setup. The new spy photos, courtesy of SH Proshots (via TheKoreanCarBlog), show the hinged door system in action and offer a glimpse of the interior.

Earlier this year, Hyundai Motor filed several patent applications with the United States Patent and Trademark Office, detailing new door latching devices.

Two patents, titled “Cinching Device For Door Latches in Vehicle” and “Door Latch Device for Vehicles,” offer a better idea of how the Genesis GV90’s coach doors will work.

Genesis has previously said that B-pillarless coach doors are now a reality in production vehicles. It looks like the GV90 will be the first to debut it.

Yes, the Genesis GV90 will be available with coach doors, but it likely won’t be standard on all trims. It could be a premium feature reserved for higher-priced variants. The GV90 has been spotted out in public several times now with a traditional door design. We’ve also caught a glimpse of other premium features it will offer, like adaptive air suspension.

Genesis has yet to reveal prices or final specs. We could see the GV90 debut by the end of the year, with sales expected to start in mid-2026.

One thing is for sure: The Genesis GV90 won’t be cheap. It’s expected to start around $100,000, but higher trims could cost upwards of $120,000.

Earlier this week, a production version of the GV90 was caught for the first time driving in South Korea. It was still covered in camouflage, but from what’s shown, it looks nearly identical to the Neolun concept.

We also got a closer look at the interior. A new video from HealerTV reveals the interior of two different Genesis GV90 production models.

One looks almost identical to the Neolun concept, with lavish “Purple Silk” leather and “Royal Indigo” cashmere. The other is all black and likely a lower trim option. Although they differ slightly, both remain pretty close to the concept.

Reports suggest the flagship SUV could debut on Hyundai’s new eM platform. Hyundai claims the platform will deliver a 50% improvement in driving range per charge compared to its current EVs. It’s also expected to offer Level 3 autonomous driving and other advanced driver assist capabilities.

The flagship electric SUV will serve as a tech beacon, showcasing Hyundai’s latest tech and software. It’s expected to feature a massive 24″ curved infotainment as part of a digital cockpit design.

Genesis is expanding into new segments with its first hybrid, the GV80, launching next year. In late 2026 or 2027, it will introduce its first extended-range electric vehicle (EREV). Genesis is also planning to launch an off-road SUV, but has yet to say when it will arrive.