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The Vegas Sphere parent is gaining momentum. BTIG says buy the stock

Chaim Potok by Chaim Potok
January 22, 2026
in Investing
The Vegas Sphere parent is gaining momentum. BTIG says buy the stock
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Shares of Sphere Entertainment have more room to run as the company’s long-term growth strategy becomes clearer, according to BTIG. The investment firm upgraded the live entertainment and media company to buy from neutral. BTIG’s newly established $110 price target is approximately 18% above Wednesday’s close. Sphere Entertainment stock has surged 124% over the past 12 months. Analyst Tyler DiMatteo said Sphere’s momentum continues to accelerate after the company announced this week that it would expand its U.S. portfolio by building a second venue in Washington, D.C. This could imply between $30 million to $50 million per year of “high margin revenue.” In contrast to the Vegas venue, which has 20,000 seats, this D.C. space will seat 6,000. SPHR 1Y mountain SPHR 1Y chart “Shares rallied as much as ~4% on the news as the company executes its strategy of creating a global Spheres network large (~20k seats) and small (~5k-6k seats) with this venue now the 3rd globally ((1 in Las Vegas (operating), 1 in DC (est. 2028 start) and 1 in Abu Dhabi (est. 2029 start),” DiMatteo noted. “The portfolio expansion looks to becoming more concrete further improving narrative + more visibility into underwriting financial contribution + there looks a catalyst rich event path under the backdrop of secular growth for live entertainment immersive experiences.” Other catalysts drive stock upside potential include concert ads and premium content licensing similar to the Sphere’s Wizard of Oz immersive experience. DiMatteo expects incremental sponsorship deals to provide another tailwind. “Bottom line: premium content attracts fans with demand supporting pricing and advertising dollars providing a flywheel like effect under the potential backdrop of a global network of Spheres,” he wrote. The stock ticked more than 3% higher after the upgrade. Analysts covering Sphere generally like the stock. Of the 11 who cover it, eight assigned a buy or strong buy rating, LSEG data shows.



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