After canceling the upcoming Airflow electric crossover and killing its popular 300 sedan, Chrysler only has one nameplate left in its lineup – but it doesn’t have to be this way. Stellantis already builds a full-size electric sedan that could prove to be a badge-engineered winner.
And, yes – it really should have been the new Chrysler 300. Meet the DS No. 8.
Stellantis’ US brands have had a tough go of the last few years, with Jeep trying and failing to bait luxury buyers willing to part with six-figure sums for a new Grand Wagoneer or generate excitement for the new electric Wagoneer S. The Dodge brand is doing to better with the Charger, a confusing electric muscle car that has, so far, failed to appeal to enthusiasts of any kind. Meanwhile, the lone Chrysler left standing, the Pacifica minivan, made its debut back in 2016. Nearly ten long model years ago.
All the while, Stellantis’ European brands have been forging ahead with desireable EVs – most recently launching the new DS No. 8 high-riding sedan, shown here, back in December … and I’m here to tell you that it really SHOULD have been the new Chrysler 300.
This, but with rich Corinthian leather
With a different grille, a Chrysler badge on the steering wheel, and a few different plastichrome numbers on the back, the DS Automobiles No. 8 could easily be a new-age Chrysler 300. Heck, even the interior’s avant-garde styling and architecturally-inspired stitching could tie-in to the Art Deco-style Chrysler Building in New York, further strengthening the big No. 8’s Chrysler-brand credibility.
Spec-wise, the DS meets the bill, as well. With a 92.7 kWh battery and the standard 230 hp electric motors on board, the electric crossover is good for 750 km (466 miles) of range on the WLTP cycle. With the same battery and a 350 hp dual-motor setup that sacrifices about 40 miles of range for a more sure-footed AWD layout and a 5.4 second 0-60 time that compares nicely to the outgoing Chrysler 300 V8.
The DS offers reasonably rapid 150 kW charging, too, enabling a 10-80% charge (over 300 miles of additional driving range) in less than thirty minutes.
Why it would work
Think of all the reasons the Wagoneer S and Charger Daytona EVs have failed to reach an audience. From the confusing Wagoneer “sub-branding” to the fact that no one was really asking for either an eco-conscious muscle car or a loud EV. On the flip side of that, the 300 is something different.
Since its first iteration seventy years ago, the Chrysler 300 (called the “C-300” back in 1955) has been a forward-looking vehicle. Even the most recent versions, developed off the Mercedes-Benz W210 platform Chrysler inherited while it was part of the “merger of equals” with Mercedes-Benz, looked forward from the malaise-ere K-car brand to a bright, Mercedes-infused future.
With the DS No. 8, Chrysler could do it again. It could revive its classic American nameplate on a European-designed platform that wasn’t designed to be a Chrysler, doesn’t look like a Chrysler, and shouldn’t work as a Chrysler, but somehow does. The fact that it could also be the brand’s first successful electric offering in the US would just be a bonus.
Original content from Electrek.
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