The top national estate agency brands in terms of reputation, value and customer satisfaction have been identified as part of a major new study.
Using YouGov data, marketing consultancy, unchained.marketing, analysed 21,000 respondents averaging at 700 participants per brand as of July this year.
unchained.marketing says it deployed a Net Score in each case, determining the percentage of respondents with a positive brand view, and subtracting the percentage negative view. To ensure transparency and accuracy, brands with a sample size below 100 have been distinguished with an asterisk in the article and in grey in the image.
The presented results come with a 99% confidence level and a +/-1% margin of error, offering unparalleled reliability.
Survey Highlights:
National Real Estate Brands Property Professionals Would Be Proud to Work (or recommend working) For:
eXp: 100%
Fine & Country: 100%
Hamptons: 100%
Strutt & Parker: 100%
National Real Estate Brands Customers Would Be Proud to Work (or recommend working) For:
1. Fine & Country: 85%
2. Strutt & Parker: 78%
3. eXp*: 75%
National Real Estate Brands with a Positive Impression:
1. Fine & Country: 88%
2. eXp*: 86%
3. Strutt & Parker: 77%
National Real Estate Brands Representing Quality:
1. Fine & Country: 91%
2. Strutt & Parker: 82%
3. Hamptons: 81%
National Real Estate Brands Representing Value for Money:
1. easyProperty: 53%
2. Purplebricks: 51%
3. eXp*: 43%
National Real Estate Brands with Recent Positive Buzz:
1. Fine & Country: 76%
2. Strutt & Parker: 66%
3. Keller Williams*: 59%
Satisfied Customers of National Real Estate Brands:
1. eXp: 90%
2. Fine & Country: 83%
3. Knight Frank: 77%
National Real Estate Brands Discussed with Friends and Family Recently:
1. Purplebricks: 5.90%
2. Your Move: 1.43%
3. Savills: 1.20%
The founder of unchained.marketing, Simon Leadbetter, said, “The survey results highlight several key players that consistently perform well across multiple categories. Notably, Fine & Country, eXp, and Strutt & Parker have repeatedly surfaced as top-tier brands in the eyes of both professionals and customers alike. Their consistently high rankings underscore their robust reputations and significant impact on the national real estate market.
“Furthermore, it’s worth spotlighting the unique business models of some of these top performers. Fine & Country operates on a distinctive structure where local independent agencies collaborate under an umbrella prime brand, amplifying the strength of individual agencies with the reach and resources of a national network. Other data work conducted by my agency demonstrates the expertise and customer experience of local independents that F&C has harnessed.
“On the other hand, brands like eXp and Keller Williams have adopted a self-employed model, offering individual agents’ autonomy while benefiting from the support and tools of a larger organisation.
“The presence and performance of these local independent powered brands, coupled with their innovative business structures, underscore the dynamic nature of the real estate industry and point towards an evolving landscape where both traditional and contemporary models co-exist and thrive.”
Shocking! The real estate brands that customers would recommend – or not
