Today marks the launch of the latest Rightmove advertising campaign, fronted by reality TV star Charlotte Crosby.
The property website has launched Selling Sunderland, a playful parody of property TV shows, celebrating Sunderland’s charm and local agent expertise.
The campaign features Crosby, who teams up with local agents to showcase the city’s unique appeal. Together, they guide prospective buyers through three distinctive properties, blending expert market insights with the TV personality’s enthusiasm for her hometown.
Rightmove’s chief marketing officer, Matt Bushby, said: “Agents are the cornerstone of the property market. Selling Sunderland celebrates their knowledge and local expertise and the role they play in helping people find the right home for them. By showcasing their work in a light-hearted but impactful way, this campaign not only entertains but also reinforces the critical role of agents in helping people find their next home.”
The video also features local estate agents Michael Hodgson at Michael Hodgson, Helen Wall at Bradley Hall and Sophie Luhr at Fine & Country.
Hodgson said: “The Sunderland property market continues to show resilience and opportunity, with strong demand for well-priced homes and steady interest from first-time buyers, families and investors alike. With the city’s ongoing regeneration projects, upcoming film studio developments, stunning seafront, beautiful beaches, and vibrant coastal lifestyle, Sunderland is becoming an increasingly attractive destination.”
Luhr commented: “Stabilising interest rates and the city’s ambitious regeneration projects, like the Riverside Project and Crown Works Studio, are set to boost Sunderland’s appeal further this year. With new investments, job creation, and a thriving food scene, the city is becoming a top choice for homeowners and investors alike.”
Wall added: “Sunderland’s property market continues to go from strength to strength. From first-time buyers to families and investors, Sunderland offers a wide range of properties to suit all needs and budgets. 2025 is shaping up to be another exciting year for Sunderland and we’re thrilled to see such strong interest in its property market.”
