The UK competition regulator has called on bed-in-a-box brand Emma Sleep to change its online sales practices or face potential court action.
The Competition and Markets Authority is concerned that customers are being misled through pressure selling tactics such as “countdown timers”.
The CMA also said it found evidence that “discount claims made by Emma Sleep did not stack up against the actual savings made by customers”.
Sarah Cardell, chief executive of the CMA, explains:
“Companies that use fake countdown clocks or misleading ‘discounts’ risk pressuring people into making quick purchases and often spending more money than they otherwise would for fear of missing out.
“This is especially concerning given the current pressure on people’s pockets.
“We have put a number of detailed concerns to Emma Sleep about its sales tactics.
“The CMA looks to Emma Sleep to agree to change the way it does business to avoid the risk of court action.”
