South West London led the UK’s prime rental market in 2025, new research from Savills shows.
According to the firm’s latest prime lettings index, Wandsworth recorded the strongest rental growth over the year at 6.8%, followed by Putney at 6.3% and Barnes at 5.4%, with all three outperforming both the wider prime London rental market and prime regional locations.
| Q4 2025 | Annual growth | |
| Prime Central London | -0.1% | +0.9% |
| Outer prime London | +0.0% | +2.4% |
| All prime regional | -1.1% | +0.9% |
Source: Savills prime London and prime regional lettings indices, Q4 2025
Outside of London, the strongest prime market performers in 2025 were outer commuter belt locations, including Winchester (3.9%), Farnham (3.8%) and Henley (2.8%).
“While growth across the wider prime rental market moderated in 2025, South West London neighbourhoods continued to outperform, driven by sustained demand from domestic needs-based moves,” comments Jessica Tomlinson, research analyst at Savills.
“The best preforming prime neighbourhoods last year all offered strong transport links, good schools and access to green space, and command a clear lifestyle premium. With some rental stock lost to the sales market last year, the imbalance between demand and supply has kept rental values competitive.”
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