Landmark Properties, the largest student housing developer in the United States, has closed on its first land acquisition in the UK, securing a prime site on William Road in central London, NW1.
The sale, facilitated by the Student Property team of Knight Frank, will deliver a new development of 225 purpose-built student beds alongside high-quality amenity space.
Located in the Camden district, the site is approximately a 10-minute walk from University College London (UCL), Euston Station and Regent’s Park. a
This milestone marks the first of several UK schemes Landmark has been securing in recent months, as part of a broader national strategy focused on delivering differentiated student housing product in prime regional university cities and super-prime central London locations. It currently has a pipeline of more than 3,000 beds.
“Closing our first development deal in the UK represents a huge milestone for Landmark,” said Wes Rogers, Chairman and CEO of Landmark Properties. “We’re excited to bring much needed high-quality PBSA to the UK.”
Landmark will be partnering with Centurion Corporation, a well-established provider of student accommodation in the UK, on the William Road scheme.
“We are pleased to partner with Landmark Properties on this strategic entry into London,” said Kong Chee Min, CEO of Centurion Corporation Limited. “Centurion brings deep operational experience and a strong track record in managing student accommodation, with a global PBSA footprint across the UK, Australia, the United States and China. Together with Landmark’s proven development expertise, we are excited to expand our operational excellence to London, our sixth city in the UK, and deliver a premium purpose-built student accommodation.”
The development will feature thoughtfully designed communal spaces and state-of-the-art amenities tailored to the needs of today’s students, reflecting Landmark’s commitment to quality, community, and innovation.
“Landmark’s debut UK investment is a significant cross-border play by one of the largest US student housing providers. Their entry into London is a significant vote of confidence in the sector’s resilience and long-term growth,” said Rupert Strutt, a partner in the Student Property team at Knight Frank commented. “There is a great appetite for well-located, high-quality schemes and overseas investors are particularly attracted to UK PBSA as the demand continues to outstrip supply. As we progress through 2025, the sector remains well-positioned for another year of robust investment.”
With more than 72,000 beds under active management across the United States and a robust pipeline of student and multifamily projects, Landmark’s entry into the UK market underscores its ambition to become a leading player in the European purpose-built student accommodation sector.
