Walmart and Perfect Corp. to offer customers a way to find right makeup shade using iOS app

Walmart Inc.
WMT,
+0.37%
is collaborating with Perfect Corp.
PERF,
+1.01%,
an AI and augmented reality beauty and fashion software company, to launch a virtual try-on makeup experience using the Walmart iOS app. The move will allow Walmart customers to find the right shade for blush, lipstick, eye shadow and bronzer using a smartphone. Other beauty brands already use AI and digital technology to allow their customers identify the right shade, including Il Makiage, which is owned by Israeli platform Oddity Tech
ODD,
+2.03%,
which went public in July. Walmart’s stock has gained 11% in the year to date, while the S&P 500
SPX
has gained 13.5%.