A new insights report, which offers estate agents a detailed view into the patterns behind price reductions, withdrawals and re-listings, including the key signals that indicate when a vendor is preparing to make a switch, has been launched by Homesearch.
Drawing on 2.9 million listings from January 2024 to June 2025, the new Instruction Opportunity Report uncovers:
+ 1.45 million listings have come to market in 2025, 34% recording a price reduction
+ 2 in 3 re-listed properties return to the market within 60-65 days
+ 1 in 6 listings change agent during their time on the market
+ 30% of listings undergo a price reduction
+ 1 in 4 withdrawn listings later return to market
+ The average time to switch agent is 140 days
+ Southern regions show the highest re-list and price-reduction activity
+ The East of England, London and the South East record the highest switching rates.
With high supply levels and almost one-third of properties reducing in price, the report highlights a 12-week window between a vendor’s price reduction and their likelihood to re-list creating a window of opportunity for agents to engage with highly motivated movers.
Delve into the data:
Re-listings: Two-thirds of withdrawn vendors return to the market within two months and regionally, the South West (28.4%), South East (27.1%) and London (24.9%) top the areas with the highest rates of re-list activity, compared to 21% for the North East.
Switching agents: Vendors based in the East of England (15.7%), London (15.2%) and the South East (14.3%) came out as the most likely to move to a different firm, compared with around 10% in northern regions.
Price reductions: Over a quarter (25.7%) of properties that re-list after a price reduction are located in London, followed by 25% in the East of England, compared to 17.7% in the North East. The median time from reduction to re-list is between 80–90 days.
Giles Ellwood, CEO of Homesearch, said: “Two-thirds of withdrawn vendors re-list within just 60 to 65 days and our data shows that most will choose a different agent. That’s a huge opportunity for today’s estate agents, but only if you can see the signals early enough to act.
“Your next instruction probably isn’t a new lead at all; it’s already in your database, however the key is knowing when to reach out and what motivations will prompt a vendor to move.”
You can download a copy of the Instruction Opportunity Report here.
