I think it’s safe to say that many estate agents will be more than happy to draw a line under 2025. Political and economic uncertainty, ongoing affordability pressures and a subdued property market combined to make it a particularly challenging year for the industry.
As we continue into 2026, however, there are genuine reasons for cautious optimism. Interest rates are beginning to ease, brokers are increasingly confident that mortgage rates could be reduced, and many agents are reporting improved levels of stock coming to market. Forecasts point to pockets of growth across several regions, even if the recovery remains uneven.
That said, this is not a moment for complacency. The market is still vulnerable to sudden shifts, with geopolitical tensions, unexpected economic shocks and changes in buyer confidence all capable of impacting activity. Experienced agents will recognise the importance of staying prepared for volatility, building resilience and putting robust strategies in place now to ensure they can navigate both the upturns and the inevitable challenges ahead.
Professionalism becomes the differentiator
In tougher markets, professionalism matters more than ever. Vendors and buyers alike are more cautious, more informed and less forgiving of poor advice. This places greater emphasis on preparation, judgement and market insight.
Agents who can clearly demonstrate local market expertise and guide clients through difficult decisions can prosper. Clear communication, measured advice and calm reassurance stand out sharply, particularly during times of uncertainty. In contrast, those relying on outdated tactics quickly lose credibility.
Keeping momentum during lengthy transactions
Despite moves to reduce transaction times, the average property transaction is now taking around 20-22 weeks from offer to completion, which means friction is inevitable. Delays, broken chains and shifting buyer sentiment can all disrupt sales if they are not actively managed.
The agents who perform best are those who anticipate pressure points early and explain the full journey from the outset. They set realistic timescales and maintain control by proactively managing chains, solicitors and brokers. Regular progress updates and early intervention when issues arise can significantly reduce fall-throughs.
Momentum is created through discipline, foresight and consistent follow-up – all of which directly impact profitability.
Trust is built through communication
Agents who thrive are those who communicate – keeping clients and stakeholders up-to-date in a calm, timely and consistent manner. Good communication and consistency signal control, which in turn, builds trust.
This reassurance helps buyers and sellers stay committed, make decisions faster and remain engaged when nerves set in, ultimately helping keeping sales on track.
A moment to differentiate
History shows that periods of market stress separate strong businesses from average ones. While some agencies cut back, the best continue to invest – in training, leadership, systems and technology that reinforce good behaviours.
Agencies that demonstrate belief in their proposition attract better people, win stronger instructions and create momentum, even when volumes are lower. Technology, used properly, supports consistency and transparency rather than replacing relationships.
Thriving in 2026 and beyond
While the property market is not without its uncertainties, there are genuine reasons to be positive about the year ahead. Those agents who focus on disciplined processes, high-quality communication, realistic expectation setting and an intelligent use of technology are likely to emerge stronger.
Richard Megson is managing director at ASAP.
