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Why some schools choose not to use the common application – London Business News | London Wallet

Philip Roth by Philip Roth
April 29, 2025
in UK
Why some schools choose not to use the common application – London Business News | London Wallet
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The Common Application, or Common App, is a go-to tool for many students applying to college. It simplifies the process by allowing students to submit one application to multiple schools. But not every college jumps on board. Some institutions prefer to stick with their own application systems. Let’s dive into why this is the case and what it means for you.

Keeping institutional control

Many colleges opt out of the Common App to keep control over their admissions process. When a school uses its own application, it can customize every aspect to match its unique mission and values. This means they can ask specific questions that reflect what they truly care about. For example, a school that values community service might include questions about volunteer work that the Common App might not cover.

A deeper look at applicants

Some schools believe in a holistic approach to admissions. They want to dig deeper into who you are beyond your test scores and transcripts. By using their own application, these schools can gather more detailed information about your personal experiences and achievements. It’s not just about what you’ve done but how you’ve grown and what you’ll bring to their campus community.

Specialised programs need specifics

Colleges with specialized programs, like those for medical fields, often need more detailed information than the Common App provides. If you’re applying to a program that requires extensive background in a specific area, a custom application can better capture that. For instance, a medical school might want to know about your hands-on experience in the field, which might not fit neatly into the Common App’s structure.

Flexibility in the application process

Custom applications offer schools the flexibility to adjust requirements as needed. If a college changes its admissions criteria or wants to highlight new priorities, they can easily tweak their own system. This adaptability helps them stay current with educational trends and better meet their needs.

Cost considerations

On the administrative side, there are costs involved with the Common App. Not every school can or wants to absorb these fees. For some institutions, managing their own application process is more cost-effective. It’s not just about saving money; it’s about directing resources where they’re needed most.

Enhancing the applicant experience

Some colleges are all about creating a personalized application experience. A custom application allows them to guide you through the process more closely. This can mean clearer instructions, more detailed prompts, and an overall better experience for you. It’s their way of making sure you can showcase your strengths in the best light possible.

Building stronger connections

When a college uses its own application, it often wants to foster a more personal connection with its applicants. Direct interaction through a custom application can give them a better sense of who you are and what drives you. This can lead to a more meaningful evaluation of your fit for their community.

Strategic admissions management

Choosing not to use the Common App can be part of a school’s broader admissions strategy. By managing their own applications, they can control the flow and balance of applicants. This can be crucial for schools aiming to maintain a diverse and well-rounded student body.

Navigating medical school applications

If you’re eyeing a future in medicine, understanding how different programs handle applications is key. Just like undergraduate schools, medical schools often have their own specific requirements. Seeking guidance from experts in medical school consulting can be invaluable. They can help you navigate these complex processes and make sure you’re presenting your best self.

Final thoughts

The decision to use or not use the Common App varies from one college to another. Schools that choose to manage their own applications do so to maintain control, enhance their review process, and better meet their unique needs. For students, knowing this can help you prepare more effectively for the application process.

When considering your options, especially if you’re aiming for medical school, finding the right support can make all the difference. A personalized approach to medical school consulting can offer you the insights and assistance needed to stand out.



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