As artificial intelligence reshapes productivity across every sector, one question is becoming unavoidable for founders and investors alike: where does real competitive advantage now come from?
British entrepreneur Marco Robinson believes the answer is not more automation — but better human infrastructure. And it’s a conviction shaped not by theory, but by experience at scale.
Long before founding the Start Over Movement, Robinson played a central role in the global expansion of Tanco Resorts, one of the world’s most successful international resort and lifestyle businesses. During his tenure, the group generated over a billion dollars in global sales, scaling across multiple territories through high-performance teams, structured systems, and trust-based sales environments.
“That experience taught me something fundamental,” Robinson says. “Businesses don’t scale because of ideas alone. They scale because of people, alignment, and systems that turn belief into execution.”
Today, Robinson is applying those principles to a very different — but rapidly growing — enterprise.
From billion-dollar sales environments to seven-figure platforms
Founded less than three years ago, the Start Over Movement has already become one of the fastest-growing transformation and business platforms in the world.
In its first full year of operation alone, Start Over generated over $1 million in turnover, operating at approximately 25% profit, while producing seven consecutive number-one bestselling books and building a global community spanning the UK, Europe, North America, and Australia.
But the numbers only tell part of the story.
Start Over was built on a commercially precise insight: individuals who have navigated adversity often hold powerful, monetisable authority — if that experience is structured, positioned, and deployed within a professional framework.
What began as a bestselling book series quickly evolved into live events, education programmes, media initiatives, and now a licensed business chapter model designed to scale globally.
Disrupting the AI era with human capital
As AI tools commoditise content, marketing, and even strategy, Robinson argues that human trust and proximity are becoming the most valuable assets in business.
“The content economy is saturated,” he says. “AI can generate information instantly. What it cannot replicate is lived experience, emotional intelligence, or the trust that forms when people build together.”
This insight is driving the next phase of Start Over: the launch of Start Over Business Chapters, beginning with the founding chapter in Toronto on January 24, 2026.
The start over business chapter model
Unlike traditional networking groups or coaching communities, Start Over Business Chapters are designed as local business ecosystems operating under a global framework.
Each chapter is:
- Licensed
- Led by a designated director
- Governed by a formal charter
- Structured around execution, not attendance
Members gain access to:
- Speaking platforms
- Referral pathways
- Business development support
- A global network of founders and operators
But the long-term ambition goes further.
“We’re building environments where businesses can be created, supported, and ultimately funded from within the community,” Robinson explains. “This is about moving beyond inspiration into ownership and enterprise.”
Why this model reflects Robinson’s track record
For Robinson, the chapter model mirrors what he saw succeed at scale with Tanco Resorts: decentralised leadership, consistent standards, and local ownership within a global system.
“It’s the same principle,” he says. “When people feel ownership, performance multiplies.”
From a UK perspective, Start Over represents a new kind of export: a British-founded platform building international chapters while retaining governance, intellectual property, and strategic direction centrally.
Following the Toronto launch, discussions are already underway for further chapters across the UK, Europe, and Australia throughout 2026.
Building institutions, not personalities
Unlike many high-visibility founders, Robinson has been deliberate about building systems that outgrow the individual. Revenue is diversified across publishing, events, education, media, and licensing, reducing reliance on any single product or personality.
This institutional approach is precisely what Robinson believes will define the next generation of business platforms.
“AI will optimise processes,” he says. “But people still choose who they trust, who they build with, and who they invest in. The future belongs to businesses that understand that — and build for it.”
As the Start Over Movement transitions from rapid growth into global infrastructure, Robinson’s career comes full circle: from billion-dollar sales environments to human-led business ecosystems designed for the next era of enterprise.
Please connect with Marco on his Instagram:
https://www.instagram.com/marcorobinsonnow?igsh=bTJrOWM4bnlqY2d5
