Executives for Xiaomi Automobile have confirmed the Chinese automotive business’s plans to (eventually) start selling its EVs in new overseas markets, including Europe.
Xiaomi Automobile continues to demonstrate that tech conglomerates with no previous auto experience can make a bona fide impact in the EV industry. Especially when you consider that modern software-defined vehicles (SDVs) are in many ways more closely related to smartphones than they are traditional combustion models.
As a testament to Xiaomi Auto’s mind-boggling growth and success, recall that it has only been about four years since the Chinese smartphone developer announced it would also start building BEVs. Xiaomi came out guns blazing with its flagship model, the SU7 sedan, which hit the market last year and saw 200,000 customer deliveries in a lightning-fast 119 days.
Soon thereafter, Xiaomi shared that it has already developed a second model, which would become known as the YU7 SUV, making its official debut this past May and joining the SU7 as one of the most sought after EV models in China.
For example, current delivery wait times for the SU7 are 41 weeks and 58 weeks for the YU7. This demand actually led Xiaomi CEO, Lei Jun, to boldly suggest that Chinese customers looking for a new car quickly shop somewhere else, recommending EVs from XPeng and even the Tesla Model Y – the SUV Xiaomi specifically called out as its direct competitor with the YU7.
While Xiaomi’s immediate focus remains on meeting unprecedented demand in its native China, company executives have hinted at expansions to new markets, including the possibility of expansion in Europe. Yesterday, Xiaomi president William Lu confirmed plans to sell its EVs in Europe—just not for at least a year and a half.
Xiaomi is aiming to sell its EVs in Europe by 2027
Per a report from CnEVPost, Lu confirmed Xiaomi’s plans for new market entry into Europe during an earnings call, relaying that such plans remain in the research and preparation stage. Lu said that while the Xiaomi name is well known overseas, Xiaomi EVs are not.
The Chinese tech behemoth’s automotive arm has already begun making a name for itself in the EU, particularly on the Nürburgring track in Germany. In June, Xiaomi snagged the fastest lap for a mass-produced EV in the quad-motor SU7 Ultra.
But even before that, Xiaomi wowed onlookers during its first trip to Nürburgring, garnering an invite to the renowned track’s exclusive testing program and a “far-reaching partnership” that includes advertising around the site, such as a sponsored curve on the Grand Prix Circuit.
Other European automakers, like Ferrari, have also taken notice, offering the young Chinese automaker more clout in a new market it hopes to conquer soon. In Q2 2025, Xiaomi delivered a record 81,302 vehicles, up 197.73% YoY and 7.16% compared to Q1.
According to Xiaomi’s recent unaudited financial report, its BEV business generated revenue of RMB 20.6 billion ($2.87 billion) with gross margins reaching 26.4%. While sales and demand remain sky-high, Xiaomi has a major supply issue to resolve in China before expanding to new markets in Europe.
These are good problems to have, but I wouldn’t expect to see any Xiaomi-branded EVs for sale in Europe for at least two years.
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