Zoopla has launched a new affordability tool aimed at helping property developers better connect with prospective buyers and expand its footprint in the housebuilding sector.
The tool is currently being trialled by five major homebuilders: Taylor Wimpey, Persimmon, Lovell Homes, Miller Homes, and Keepmoat.
Prospective buyers can use the tool to assess their financial capacity, which then helps match them with new home developments that fit their budget, preferences, and eligibility for government-backed homebuying schemes.
Data collected through the tool – including details on deposit size, maximum budget, moving timeframe, and buyer preferences – will be shared with participating housebuilders to streamline the sales process and improve customer targeting.
Alex Rose, commercial Ddirector at Zoopla, said: “We have made great strides in driving greater performance for home builders over 2025 through a range of product innovations. Builders tell us we are the only portal delivering more new homes leads.
“This new affordability tool is a major initiative for the new homes market and showcases our ongoing innovation to more actively promote new-build properties and their benefits to the millions of visitors to the Zoopla website every month.
“We are driving a strong return on investment for our homebuilder customers and this is further evidence of our intent to be the essential marketing partner for the new homes industry. This is about generating applicant leads today but also enabling homebuilders to expand their reach and build their brand with consumers.”
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