Zoox has announced a partnership with Resorts World Las Vegas, the first official agreement between a robotaxi provider and a Vegas resort property.
Zoox remains one of the more exciting autonomous rideshare developers we follow on Electrek. It may not be the largest or most expanded robotaxi company, but Zoox has something operating on roads that none of its competitors have been able to do—a purpose-built vehicle.
Earlier this month, Zoox announced an expansion of its testing fleet (not the purpose-built robotaxis) into its seventh US city, Atlanta. The expansion now includes Austin, Seattle, Miami, Los Angeles, and the San Francisco Bay Area.
In the summer of 2023, Zoox expanded its robotaxi operations to Las Vegas, beginning on a one-mile loop at speeds up to 35 mph. By March 2024, Zoox has expanded its robotaxi geofence to five miles from Zoox’s headquarters to the south end of the strip, with multiple routes available in between, at speeds up to 45 mph.
Zoox also bolstered its robotaxi perception system for inclement weather and adjustments between day and night on the road. This expanded operational hours, including nighttime and continued service under light rain and damp road conditions.
At that time, Zoox said it was closer than ever to commercial operations and paid customer rides. It’s still not there yet in Las Vegas, but Zoox has announced an interesting new partnership, which should help get more passengers on the strip into its robotaxis while gathering additional feedback
Select riders can hail a free Zoox robotaxi in Las Vegas
Resorts World Las Vegas announced Zoox as its first-ever official robotaxi partner. This partnership entails a dedicated and branded pickup and drop-off location for autonomous ride-hailing service at the resort and an “experiential activation” within the resort.
After becoming the first company to operate a purpose-built robotaxi on public roads in Las Vegas, Zoox is now the first of such rideshare providers to sign an official partnership with a Vegas resort. Zoox hopes its unique four passenger robotaxi with no steering wheel or pedals will add to the overall experience of Resorts World guests wanting to explore other parts of the strip. Per Zoox’s chief product officer Michael White:
Zoox and Resorts World share a joint focus on creating superior customer experiences. When visitors ride with Zoox, they’ll find the service offers an extension of the signature hospitality they’ve come to expect from Resorts World’s collection of premium brands, including Hilton, Conrad, and Crockfords. This partnership will allow us to enhance the overall guest journey, adding to their Las Vegas experience with personalized mobility.
To that note, Resorts World Las Vegas president and CFO Carlos Castro shared a similar sentiment about Zoox’s technology and how it can add to the world of premium hospitality, much of which Vegas has become renowned for:
At Resorts World, we seek partners that align with our vision of what the future of guest experiences can be. This collaboration with Zoox reflects our commitment to integrating technology solutions that elevate our service offerings and enhance how guests experience our property. By welcoming Zoox robotaxis into our transportation ecosystem, we’re creating new possibilities for our guests, while reinforcing Las Vegas’s position as a global innovation hub.
There is a catch.
Since Zoox has not yet been commercially launched for paid public rides in Las Vegas, interested riders must sign up for the company’s Explorer program. This program invites select riders to experience the Zoox robotaxi for free and provide feedback.
The company plans to open its robotaxi service to the general public in Las Vegas later this year.
I’m going to try to get on the Zoox Explorer list and test one of these rides out in Las Vegas… you know… for research purposes.
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