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“Yes this deal has been done and iad UK has acquired Avocado Property, the team lives on and will now be part of the wider iad Network,” O’Brien said.
Avocado Property says, for agents, the deal with iad Network means more than just additional support. It means access to enhanced earning potential, stronger infrastructure, and the ability to scale their business through both personal performance and team growth.
The firm’s co-founder, Ian Macbeth, commented: “The combined model strengthens what self-employed estate agency should deliver, autonomy, flexibility and the opportunity to build a valuable, income-generating business with long-term value.
“Avocado and iad agents will now enjoy the best of both worlds – the autonomy of running their own business, backed by stronger support, improved capability and wider opportunity to mentor new agents looking to join a self-employed brokerage.”
Macbeth added: “We’ve built Avocado on putting people before property, creating a strong team culture and doing the right things brilliantly every day. What I’m excited about is keeping the heart of what makes Avocado different, while adding the scale and network power to take our standards further and faster.
“This partnership will no doubt mean we can all support more quality agents and help more homeowners truly enjoy moving house in the UK.
Self-employed estate agencies join forces
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