Ad spending for 2024 elections seen reaching record of $10.2 billion

The 2024 U.S. election cycle will spur an estimated $10.2 billion in advertising spending, according to a new report from AdImpact, an ad-tracking company that previously was known as Advertising Analytics. That total would set a new record and represent a 13% increase over the previous record of $9.02 billion set during the 2020 election cycle, AdImpact said.