If makes little sense to try forcing a square peg into a round hole, and yet, this is precisely what many business owners are obliged to do when dealing with off-the-shelf software platforms. Outdated and/or inappropriate solutions can quickly sap efficiency, place an extra burden upon employees, and negatively affect customer satisfaction.
This is when the power of customisation comes into play. What are some of the ways in which customised software solutions can positively impact your ongoing operations, and why is choosing the right provider so important?
All about efficiency
The most obvious advantage of custom-made software involves increased efficiency when performing common tasks. Many tools can help to automate manual processes; allowing workers to return their focus to core competencies. For example, why burden a sales professional with data entry when he or she could instead be actively engaging with clients? As opposed to forcing employees to multitask, they can instead do what they were initially hired to do. Simply stated, bespoke software offers an excellent way to leverage in-house talent to the fullest.
A return to the customer
Client relations are the life blood of any business model. Organisations capable of automating traditional tasks can devote their efforts to client relations, sales, and marketing campaigns. This is much more than a witty observation. A recent study conducted by McKinsey & Company found that specific products (such as flexible CRM bundles) were able to increase conversion rates by up to 30%. The same cannot be said for out-of-the-box alternatives.
A solution for every need
There is no such concept as “one size fits all” when it comes to digital software; especially considering the fact that every business is associated with its own unique set of KPIs. This is why utilising professional platforms such as those engineered by Pixel Fusion represents the agile choice. Consider the following options:
- E-commerce software
- CRM systems
- IT bundles
- ERP software
- Software related to niche markets such as retail and healthcare
In other words, it makes sense to use the right tool for the right job. Cookie-cutter software cannot offer this level of specificity.
Enhancing collaborative efforts
It is often what occurs “behind the scenes” that can make the difference between success and failure. Customised software will provide a centralised means to access important data, to monitor sales pipelines, and to enhance collaborative efforts; ultimately leading to a well-oiled machine. Furthermore, these cutting-edge solutions can make it much easier to modify existing strategies as the need arises (due to their inherently flexible design). This also signifies that businesses will not be required to change providers in the future.
The name of the game is customisation in this day and age. While generic packages may be cheaper, we need to remember the adage “you get what you pay for”. Those who wish to take their business operations to the next level will always embrace innovation over cost; an approach that undeniably pays off in the long run.
