China’s XPeng Motors continues globalization with market entry in Italy

After recently announcing plans to expand its market presence in Europe, Chinese EV Automaker XPeng Motors has officially opened up shop in Italy, one of the top five markets in the region. The move supports XPeng’s plans to have at least half of its sales come from markets outside of China.

XPeng Motors ($XPEV) is a mainstay on the Electrek homepage since it is a frequent deliverer of exciting news, whether it pertains to new BEV models, adjacent technologies, flying cars, or expansions into new markets.

At the end of 2024, an internal letter from XPeng founder and CEO He Xiaopeng outlined the company’s goals for 2025 and long-term targets to continue global growth in hopes of becoming a household name in EVs. Per the letter, XPeng wants to become a leading global AI car company in products, business, organization, and globalization within the next ten years.

At the end of last year, XPeng Motors had already entered 30 countries and regions, but shared its intention to boost the number to over 60 countries by the end of 2025. Europe has and will continue to play a massive role in XPeng’s expansion plans, hence why the news it has entered Italy makes sense.

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Last month, XPeng participated in the 2025 Milan Design Week, displaying several core technologies, including an AeroHT eVTOL, its “Iron” humanoid robot, and a P7+ BEV (seen below). During that event, XPeng also shared plans to expand sales into Italy.

XPeng to begin BEV sales in Italy in June 2025

According to a recent announcement from XPeng Motors, it expects to begin BEV sales in Italy next month, starting with its G6 and G9 models. Those branded vehicles will be assembled and imported from China into Italy and distributed exclusively through a partnership with ATFLOW.

With the addition of Italy, XPeng has a market presence in over a dozen European markets, plus the UK. Those markets include Belgium, the Czech Republic, Denmark, France, Germany, Iceland, Ireland, Luxembourg, the Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, and Switzerland.

This past February, He Xiaopeng said the company targets half of its vehicle sales to come from overseas markets in the next decade. In Q1 2025, XPeng reported delivery of over 94,000 vehicles worldwide, with a growth of more than 300% compared to the same period in 2024.

It will be interesting to see how XPeng’s Q2 2025 global sales numbers compare now that a sizeable automotive market like Italy is in the mix.