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Netflix has released a trailer for ‘Buying London’, a UK spin on the hit US show, Selling Sunset, which will premier in May.
The London-based show, follows agent Daniel Daggers, who started his own luxury estate agency after resigning from Knight Frank in 2020 following complaints that an Instagram he post had compromised a client’s privacy.
Daggers, who refers to himself as ‘Mr Super Prime’, insists that he is set to “revolutionise the industry” in this country with his approach to estate agency.
The longstanding agent, who started working in west London 25 years ago, primarily covering the Maida Vale area, offers an overview of his personal background and present goals for his company, DDRE Global, in a new two-minute teaser.
“I’ve sold over £5bn worth of property to the rich and famous,” Daggers said in the video, which offers glances of expensive properties, massive pools and luxury cars. “Some people might describe me as the best agent that has ever lived, some people. My mum.”
“For decades, the luxury property market has been dominated by large companies, who are stuck in their ways,” Daggers added in the clip. “The big organisations tend to employ the cliché real estate agent. Old school money, went to the right universities, they look the same, act the same. There’s a few of them wearing jumpers around their shoulders.”
In the new TV show, Daggers and his team “set out to conquer the super prime high-end real estate market from the prestigious streets of Mayfair to the exclusive enclaves of Holland Park” and follows them “as they navigate the intricacies of their personal lives as well as striving to make their mark in the glamorous world of luxury real estate”.
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