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OnTheMarket has struck a major new partnership with Connells Group that will see almost 100,000 properties added to the platform as it seeks to increase market share.
The agreement follows investment in OnTheMarket by CoStar Group and will add the listings of Connells Group – the UK’s largest estate agency group – to the portal.
Under the agreement, Connells Group’s 1,263 branches across 86 estate agency brands, including Barnard Marcus, Hamptons, John D. Wood & Co., Bairstow Eves, Bridgfords and William H Brown, will list their properties with OnTheMarket.
Jason Tebb, president at OnTheMarket, commented: “Our partnership with Connells Group marks a major milestone for OnTheMarket. Joining forces with the UK’s largest estate agency group is a significant achievement and a clear endorsement of the direction we’re heading. It reflects the investment, focus and energy put into the business since CoStar Group acquisition, as well as the dedication and hard work of our team. We’re absolutely committed to becoming the number one portal, and this partnership is a decisive step towards that goal.”
OnTheMarket’s agreement with Connells Group comes two months after the estate agency signed a new five-year contract with rival Zoopla covering its estate agency businesses.
Connells reported a 12% increase in vendor lead growth from Zoopla in 2025, which the property portal says generated up to £18m in potential sales commission. The estate agency group now hopes OnTheMarket can help drive further growth.
Richard Twigg, chief finance and commercial officer at Connells Group, commented: “OnTheMarket has made considerable headway over the past two years, and we’re impressed by the exposure it has developed across the UK housing market. Recent results show that it is on the way up, and it’s a great time for Connells Group to join the platform as we look to achieve the best possible reach for our listings.
“This partnership is fundamentally about elevating the service we offer our customers – increasing visibility of their properties, maximising choice and ultimately, helping them achieve the best possible outcome for their sale.”
Connells Group expands with latest acquisition
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