Ford hints that something big is coming after wiping its entire Instagram

Is the time finally coming? Will we see the electric Ford Bronco we’ve been waiting for? Is it a major rebranding? After deleting every post on its Instagram page, what is Ford up to?

Is Ford teasing an electric Bronco, a major rebrand?

The Bronco is a fan favorite and one of Ford’s top-selling nameplates, so why not an electric version? Well, that may not be a pipedream after all. Or, maybe we are just being hopeful.

Either way, Ford just cleared its entire Instagram page across multiple accounts. The Ford Bronco, Ford Electric, Ford Mustang, and Ford Trucks pages have all been wiped.

The accounts now have one sole story that shows the Ford logo, followed by its “Built Tough” branding, a Mustang logo, a Bronco logo, a Lightning bolt, and the side-eye emoji.

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So, what exactly is Ford teasing? Most of the speculation on social media believes Ford is gearing up to introduce a major rebrand, which could include a new look for some of its top-selling models like the Bronco, Mustang, F-150 Lightning, and others.

Well, it wasn’t the electric Bronco we had hoped for, but Ford did launch its first global campaign in over 15 years on Wednesday.

The new campaign, Ready Set Ford, is designed to showcase the next chapter of Ford. Ford said it’s shifting from leading with its nameplates to “leading with the customer lifestyles” that buyers are looking for.

The campaign is “the first external marketing expression of a transformation that has been years in the making,” according to Lisa Materazzo, Ford’s global head of marketing. It will highlight the company’s new technology and software that promises to unlock more capabilities, power, and experiences.

Earlier this week, Ford introduced the new 2026 F-150 Lightning STX variant. The new trim replaces the current XLT model with added driving range and off-road capability, but the same starting MSRP.

Although the American automaker has delayed several major EV initiatives, including its three-row electric SUV, Ford is betting on its new low-cost platform for the future.

The automaker promises its new Ford Universal EV Platform will be key to unlocking more affordable, more efficient electric vehicles.

Ford’s team in California is led by former Tesla engineer Alan Clarke and filled with former Rivian, Lucid, and Apple employees. The company will use LFP batteries manufactured in Michigan with licensed tech from China’s CATL to lower costs.

Up first will be a midsize electric pickup that will start at around $30,000. It’s expected to arrive in 2027. However, the platform is designed to cover nearly all segments, including trucks, crossovers, SUVs, and possibly sedans.