Ford’s “From America, For America” deal, offering employee pricing for all, is helping drive sales. But, with Trump’s new tariffs, how long will the savings last?
A handshake with every American
The campaign was introduced a little over a month ago, but CEO Jim Farley said it’s already giving the company a lift.
Ford launched the “From America, For America” campaign on April 3, promoting its “American-made” vehicles with some serious savings opportunities.
The offer includes employee pricing across most 2024 and 2025 Ford and Lincoln models. According to Ford, it’s a “handshake deal with every American.”
Ford is offering savings across all powertrains, including gas, hybrid, plug-in hybrid (PHEV), and electric vehicles. The only models excluded are Raptors, specialty Mustang and Bronco vehicles, the 2025 Expedition, Navigator, and Super Duty Trucks.
After seeing early success, the company extended the offer through the Fourth of July. Farley said the company has sold over 150,000 vehicles with employee pricing since April.
Customers are appreciating @Ford’s ‘From America, For America’ offer. We’ve sold 150,000+ vehicles w/ employee pricing since April. Grateful for our dealers and glad to be offering a good deal to our customers!
— Jim Farley (@jimfarley98) May 10, 2025
How long does Ford’s employee pricing offer last?
Like most of the auto industry, Ford is bracing for the impact of Trump’s new auto tariffs. However, it may be in a better position than other major automakers.
Since Ford builds a greater percentage of its vehicles in the US than any other major OEM, outside of Tesla, it isn’t expected to take as big of a hit.
After releasing first-quarter earnings last week, Ford warned that Trump’s tariffs could cost the company up to $2.5 billion in 2025. Crosstown rival GM estimated the extra tariffs could add an extra $4 billion to $5 billion in costs this year.
Ford made around 2 million vehicles in the US last year, according to S&P Global Mobility. With another 391,000 built in Mexico and 54,000 in Canada, Ford imported around 21% of its vehicles sold in the US. GM, on the other hand, imports around 46%.
Last week, a spokesperson confirmed with Electrek that Ford will raise prices on vehicles built in Mexico, including the Mustang Mach-E, Maverick pickup, and Bronco Sport.
The move is part of Ford’s “usual mid-year pricing actions combined with some tariffs we are facing,” the spokesperson told Electrek.
It will not impact vehicle prices at the dealership or in transit. The higher prices will affect imported cars from May 2, which are expected to arrive at dealerships in late June. By how much? Although full prices were not revealed, the spokesperson said the Bronco Sport Heritage saw a $600 increase, while the Maverick XLT AWD’s price increased by $700.
Ford’s employee pricing is still available on these vehicles through July 4. For EV buyers, Ford is offering a few extra savings opportunities.
Through its “Power Promise,” Ford is offering a free Level 2 home charger on any new EV lease or purchase. The company is sweetening the deal with some extra perks, including 24/7 live EV support, proactive roadside assistance, and an 8-year, 100,000-mile battery warranty.
Looking to score some savings while they are still here? We’ve got you covered. You can use our links below to find deals on new Ford F-150 Lightning and Mustang Mach-E models in your area.
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