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Greggs has served up stronger Christmas sales despite “subdued” consumer confidence in the food-to-go sector.
Greggs said that they are performing better than their competitors.
In the three months to 27 December total sales soared by 7.4% with £2.15 billion in sales, compared to 6.8% the year before.
Chief executive Roisin Currie said, “We made good progress in 2025, in a challenging year where subdued consumer confidence impacted the food-to-go market.
“Against this backdrop, I’m pleased that Greggs outperformed the wider market and increased its market share of visits.”
Robinhood UK lead analyst Dan Lane said, “These growth figures don’t scream of the Greggs of old but, on a struggling high street, today’s update offers a rare picture of stability.
“It also shows us how Greggs is moving from high-energy upstart to mature business growing through the expansion of its footprint rather than footfall.
“Opening four shops a week in 2025 is impressive only if these sites actually expand the brand and don’t cannibalise existing revenues. Sausage roll saturation with few meaningful levers to pull for the next wave of stellar growth is a prospect well grasped by now, and means Greggs is the most shorted company on the UK market.
“This year is more dependent on the inflationary backdrop than I’m sure the company is comfortable with. If price pressures ease and curious consumers are happy to stop by a shiny new Greggs, the expansion plans could well pay off. At the moment it’s genuinely unclear whether these vast expansion plans are the ultimate strategy or the undoing of a British staple.”
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