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Yesterday’s story announcing that more than 4,000 estate agency branches have signed up to Homesearch’s AI Listings Optimiser (HAILO) sparked some interesting comments and questions.
Chief among them: What exactly is the product? How does it work? And is the recent surge in adoption down to paying customers, or a free trial offer?
We went back to Homesearch for clarification.
Here’s what they told us:
What is the service?
HAILO is the UK’s first AI-native listings optimiser. It makes agents own property listings more likely to be found when someone is searching for a home using an AI search engine such as ChatGPT, Google Gemini or CoPilot. More and more people are switching to AI to search the web, and HAILO puts agents details directly into the hands of the consumer.
How does it work?
HAILO takes the real-time listing feeds agents already send via their CRM to the portals, so there is no technical integration needed by agents, and no extra workload. Those feeds are then put through our proprietary AI engine, that uses our own Homesearch’s data set including billions of data points.
We recalibrate the outputs specifically for AI-style natural language search (or ‘prompts’), as well as improving the depth of associated information with the listing. The whole process is specifically targeted at AI engines, and the way they seek, store and share information.
The more listings that are fed through HAILO, the better the outcome for agents and buyers. The result is that agents’ own property listings are optimised for AI, and are more likely to be found directly by home searchers who increasingly expect specific, appropriate, well-matched answers to their search query.
How many users are on paid subscriptions versus free trials?
It isn’t appropriate for us to reveal commercially sensitive information. However, if you are an estate agent who has missed out on one of our launch offers, right now we are offering HAILO free for 3-months – please see our website for details (https://hailo.homesearch.co.uk/).
HAILO is £80 per branch per month after the trial period is over. And we are so confident in our product, there is no commitment or tie-in for agents that sign-up during our launch phase.
Over 4,000 estate agency branches adopt AI listings optimisation tool
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