Honda Prologue sales drop 86% in November even with deep discounts

The Honda Prologue was a top-selling EV, thanks in part to discounts that climbed over $20,000 at times. But after losing the $7,500 tax credit, sales of the electric SUV fell 86% in November.

Honda Prologue sales fall in November despite discounts

After launching the Prologue last March, the electric SUV quickly became one of the most popular EVs in the US, thanks to its competitive range, affordable price, and Honda’s trusted name.

By the second half of 2024, the Honda Prologue was the second-best-selling electric SUV, trailing only the Tesla Model Y.

The momentum carried into this year, with the Prologue consistently ranking among the most popular EVs alongside the Tesla Model Y, Model 3, Chevy Equinox EV, Hyundai IONIQ 5, and Ford Mustang Mach-E.

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Thanks to policy changes under the Trump administration, including the elimination of the $7,500 tax credit at the end of September, nearly every automaker reported significantly fewer EV sales in November. Ford, Hyundai, Kia, and Toyota all reported significant EV sales declines last month, and Honda was no exception.

Honda sold just 903 Prologues in November, 86% fewer than the over 6,800 it sold the year prior. Through November, Honda sold 38,262 Prologues, which is still more than the roughly 33,000 it sold in all of 2024.

Despite the lower EV sales, Honda said “electrified” vehicles, which are mainly gas-powered hybrids, reached 30.9% of brand sales. With another 28,258 units sold last month, Honda’s electrified vehicle sales reached 385,453 through November, a new annual sales record.

Although Honda confirmed the Acura ZDX will not return for a 2026 model year, the Prologue will remain on sale for at least another year.

The Prologue is built on GM’s Ultium platform, the same one that underpins all electric Chevy, GMC, and Cadillac vehicles.

Honda has been offering some of the most significant discounts on the Prologue, with combined savings exceeding $20,000 in some months. Even after the tax credit expired, Honda is still offering nearly $17,000 off select Prologue models.

Next year, Honda will introduce its new 0 Series electric vehicles, based on a dedicated EV platform. The first vehicle based on the platform will be an SUV in 2026, followed shortly by a sedan.

Of the over 102,000 vehicles Honda sold in the US last month, only 925 were all-electric vehicles (including the Prologue and Acura ZDX), or less than 1%. Those 0-series EVs can’t come soon enough.

As most automakers agree, the policy changes under the Trump administration led to a rush of buyers ahead of the tax credit expiration at the end of September. Despite reports claiming the credit created false demand for EVs, the market is expected to reset over the next few months.

With nearly $17,000 in savings, the Prologue is still a great deal. If you’re looking to test drive one for yourself, we can help you get started. You can use our link to find the Honda Prologue in your area.