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Hyundai is jumping into the race for smaller, more affordable EVs

Robert Frost by Robert Frost
January 1, 2026
in Industries
Hyundai is jumping into the race for smaller, more affordable EVs
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Hyundai-electric-hot-hatch

The IONIQ 3 is set to arrive as a smaller sibling to the IONIQ 5, but it will look a little different from other Hyundai EVs.

The Hyundai IONIQ 3 will debut a new EV design

Hyundai previewed the new electric hatchback, dubbed the Concept Three, at the Munich Motor Show in September.

The “Three” is Hyundai’s first compact electric vehicle concept under the IONIQ series, set to bring a radical new design to the family.

According to Hyundai, the Concept Three “represents the next step in the company’s electrification journey.” Production is expected to begin in early 2026 at Hyundai’s manufacturing plant in Turkey, with deliveries starting shortly thereafter.

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The new design, “Art of Steel,” is inspired by Hyundai’s advanced steel technology. Hyundai calls the Aero Hatch profile “a new typology that reimagines the compact EV silhouette.”

Hyundai kept a few of its signature design elements from other IONIQ EV models, like the Parametric Pixel lights at the front and rear.

Hyundai-small-EV
The Hyundai Concept THREE EV, a preview of the IONIQ 3 (Source: Hyundai)

With its official debut approaching, a few IONIQ 3 prototypes have been spotted driving in public in South Korea. Despite heavy camouflage, you could tell the production version was shaping up to be nearly identical to the Concept Three.

A recent image from KindelAuto offers a closer look at the IONIQ 3, spotted in Europe with barely any camouflage.

You can clearly see the vehicle’s profile stays close to the concept, with a sleek, hot-hatch design and a ducktail spoiler.

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The compact EV is 4,287 mm long, 1,940 mm wide, and 1,428 mm tall, with a wheelbase of 2,722 mm, or about the size of the Kia EV3 or Volkswagen ID.3.

Hyundai-small-EV
The Hyundai Concept THREE EV, a preview of the IONIQ 3 (Source: Hyundai)

Hyundai has yet to reveal battery specs or prices, but it’s expected to offer 58.3 kWh and 81.4 kWh battery packs, like the Kia EV3, providing WLTP ranges of around 260 miles and 365 miles, respectively. Given the Kona Electric starts at £35,000 ($47,000), the IONIQ 3 will likely be priced closer to £25,000 ($33,700).

Although it’s expected to ride on the same E-GMP platform as other IONIQ models, it will be equipped with a 400V system rather than 800V to cut costs.

Hyundai-affordable-EV
The Hyundai Concept Three (Source: Hyundai)

For those in the US, sadly, the IONIQ 3 is not expected to make the trip overseas, given America’s love for bigger trucks and SUVs and the Trump administration’s recent policy changes.

The IONIQ 3 will be primarily aimed at Europe to meet the growing demand for smaller, more affordable EVs. It will compete with other compact electric cars, such as the Volkswagen ID.2 and BYD Dolphin.

According to Korea JoongAng Daily, the IONIQ 3 is expected to start at around 30 million won ($20,800) in South Korea.

The IONIQ 5 does, however, remain one of the most affordable EVs in the US, starting at under $35,000 with leases as low as $189 per month.

If you’re considering an EV, Hyundai’s lineup is worth checking out — offering over 300 miles of range, fast charging, modern tech, at a price that’s actually reasonable. Check out the links below to see what’s available in your area.

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