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Iamproperty has launched ‘Auction Watch’, a new publication designed to help estate agents promote the benefits of auction sales in a market where average private treaty completions now exceed 200 days.
The magazine, which is exclusive to Iamproperty’s partner agents, aims to give agents a practical tool to showcase auction’s speed and transparency to both buyers and sellers.
Auction Watch aims to offer a consumer-friendly overview of the Modern Method of Auction (MMoA) process, including success stories, information on auction hotspots, and a glossary to increase familiarity and confidence. The magazine is intended for display in branch waiting areas.
Michele Gettins, chief marketing officer at Iamproperty, said: “Auction Watch is another example of how iamproperty is innovating to support our partner agents, and add real value to their relationships with clients and position in their markets.
“It’s designed to be a practical tool which agents can use every day to help bring the benefits of auction to life. The glossy magazine can be displayed in their waiting areas and is akin to the types of publications consumers associate with homes and interiors, with real appeal to pick it up.”
Gettins added: “With the recent news that Private Treaty transactions are taking over 200 days on average, there is a real opportunity for agents to showcase where auction can deliver in any type of market, enabling speed and much faster completions.
“However, for many homebuyers and sellers, auction might be a new concept, or they may have outdated misconceptions of it. This publication shows auction for what it is today, helping to grow consideration among consumers and open up conversations with our partner agents, ultimately, helping agents to help more people to move efficiently.”
Iamproperty reports continued growth in auction sales, with 2024 seeing agent auctions account for 1.2% of all UK property transactions. In 2025 so far, 13% more properties have sold at auction than during the same period last year.
June 2025 saw the highest monthly sales of the year to date, with £186m worth of property sold. The company’s auction solution is currently reporting average completions within 56 days.
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