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I’m not one for Christmas really – I’m definitely more Scrooge than Santa.
However, I am always interested in the plethora of predictions about the property market that are made in respect of the year ahead. Now I know that most of you will have already competed your 2025 budgets or targets and that it’s probably too late to make any amendments even if you were so minded, which you are probably not, but just in case you’re interested here’s a bit of festive fun.
I have spoken to five industry professionals and asked them a number of specific questions about what they expect in 2025 as well giving them the opportunity to provide a brief general comment.
These five brave souls have truly nailed their views to the mast in respect of predictions for the 2025 housing market.
They are:
Simon Whale – Head of Kerfuffle Club and Relocation Agent Network.
Tony Morris of Tony Morris International – Sales Trainer and Author.
Iain McKenzie – CEO at The Guild of Property Professionals.
Michael Day – Trainer and Mentor at Integra Property Services.
And finally, your favourite property pundit (and mine!)… Russell Quirk – PR Consultant, PIE Columnist and TV Presenter.
I have appointed an independent arbitrator who will provide the “correct” answers to the questions… step forward Chris Watkin who will confirm the actual results (as sourced from his usual places) hopefully by the end of Q1 in 2026. Thanks Chris!
I have emphasised to all of the participants that this is NOT a competition, it really is just for fun, though I know what a competitive bunch they all are.
The questions were as follows and the answers are in the table. I also asked everyone for a general comment on what they expect for the UK sales market for 2025 and you can read their answers below.
1. How many resale properties will complete in 2025?
2. How many resale properties will be listed in 2025?
3. What will be the average % of resale fall throughs in 2025?
4. What % of resale property that leaves estate agent books in 2025, will estate agents be paid on? (i.e. what % exchange & complete as opposed to withdraw unsold).
5. What will be the Average Sale Agreed price for resale properties in 2025?
What do you expect for the UK sales market in 2025?
Simon Whale: “I know about as much about your world of property as I do about healthy eating but you asked me to do it so I do as I’m told. So apart from my Magic 8 Ball my confidence in the marketplace, Donald Trump excluded comes from the fact that I think positive sentiment is going to manifest itself into greater investment in the UK marketplace and the housing market should be one of the beneficiaries.”
Tony Morris: “In the last 5 years, due to Brexit, Covid, the tenant fee ban and the immense rent reform, more landlords will be selling. As mortgages level out, I predict we’ll an increase in buyers’ confidence.”
Ian MacKenzie: “We are in a normal market again. Not one that has froth or verve by external stimulus, but one affected by normal needs and wants of consumers controlled by their affordability. Next year I predict will, start well first Quarter, steady over Q2 and Q3 and strong Q4. Risks are global influences.”
Michael Day: “Writing two days after the budget, difficult to predict any additional effects on sales market. Short term possible sell offs by landlords, interest rates hardening etc but finger in the wind says no significant change in volumes or prices over next year.”
Russell Quirk: “2025 will be a market of two halves with H1 being buoyant, fuelled by lower borrowing rates and a more positive consumer sentiment. H2 is less certain given Reeves’ October Budget and her squeeze on employers.”
So there we are, an interesting and wide range of views I’m sure you’ll agree.
As I mentioned, Chris Watkin will deliver the answers in early 2026 and I for one can’t wait to see what happens.
If you’re feeling as brave as our contributors, why not leave your own answers in the comments section below?
Go on, I dare you!
Simon Bradbury is a consultant specialising in securing new instructions and runs a (very) small estate agency powered by eXp.
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