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Jump in number of Americans enquiring about UK homes for sale – London Wallet

Mark Helprin by Mark Helprin
May 16, 2025
in Real Estate
Jump in number of Americans enquiring about UK homes for sale – London Wallet
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Fresh analysis shows an increasing number of people from the United States have been enquiring about homes for sale in the UK since the start of the year.

The data, provided by Rightmove, shows that there has been an 19% hike in enquiries from the US to the UK compared to last year, and the highest number since 2017.

The majority – 47% – of enquiries are looking at smaller 0-2 bedroom homes, suggesting investment or second home activity, rather than a permanent relocation. However, 32% are looking at more mass-market, typical family homes of 3-4 bedrooms.

The trend emerges as uncertainty grows around President Trump’s economic policies, most notably what he may do long-term around international trade tariffs.

For these potential US buyers, Scotland has replaced London as the most popular region to enquire about. Over the last 10 years, London has typically seen the biggest proportion of US enquiries, however at the start of this year it has switched to Scotland, potentially due to its lower price point.

Some 28% of US enquiries are about homes for sale in Scotland, versus 26% for London.

Edinburgh has emerged as the most popular destination to enquire about, replacing Westminster which is now in second place. Glasgow has also risen to fourth place, overtaking Kensington and Chelsea.

Rightmove’s Colleen Babcock said: “President Trump’s tariff announcements have led to more economic uncertainty globally, and we’re starting to see some of the effects of this on the UK property market. Whether it’s because the UK is seen as a more stable investment opportunity, or whether some buyers are considering a permanent move across the Atlantic, we’re seeing an increase in enquiries from the US. While a really interesting trend, it’s important to note that only a very small percentage of all UK enquiries come from the US.”

Most popular buyer destinations from the US

2025 2014-2024 long-term average
City of Edinburgh Westminster
Westminster City of Edinburgh
Camden Kensington and Chelsea
Glasgow City Camden
Islington Glasgow City
Kensington and Chelsea Cornwall
Highland Highland
Argyll and Bute Argyll and Bute
Fife Fife
Tower Hamlets Tower Hamlets

Reflecting on the research, Glynn Gibb, regional director at John D Wood & Co, commented: “We’ve certainly seen a steady rise in enquiries from American buyers in prime central London, particularly over the past 12 months. While it’s not a dramatic uptick, there’s a noticeable trend of high-net-worth individuals looking to move capital into what they see as a safe and stable market.

“For many US clients, London represents both a safe haven and a strategic investment. We’re seeing a number of politically motivated relocations – Americans who are seeking greater stability abroad. London’s culture and global connectivity make it an ideal springboard to Europe and beyond. Many are basing themselves here temporarily – often staying with friends – while they work out how long they plan to stay.

“For those expecting to remain less than five years, renting can often make more financial sense, especially when Stamp Duty is taken into account. We expect activity to build in the coming months – spring and early summer are typically busy – as more buyers make lifestyle and financial decisions shaped by the political climate in the USA.”

 

Rightmove launches brand new TV advert as part of wider campaign

 



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