London football fans could pay more than £11 a pint by 2030

The cost of a pint of beer at a London Premier League stadium could reach over £11 by the end of the decade, new research finds.

Football shirt retailer UKSoccerShop calculated the cost by 2030, based on the latest available Premier League food and drink price data from 2022 and the average inflation rate of alcoholic drinks over 12 months from December 2023, 9.6%, according to the Office for National Statistics (ONS).

The research revealed that the average beer at the average Premier League stadium could more than double in cost by 2030 from £4.60 to £9.57, increasing by around 62p a year.

A bevvy at a London club is predicted to reach a staggering average of £11.27, exceeding £10 by 2029, with the capital’s cheapest at Brentford’s Gtech Community Stadium for £8.33, while the most expensive pints will be sold at West Ham’s London Stadium, and Arsenal’s Emirates Stadium, at £13.12 each.

Elsewhere in London, prices are set to reach £11.87 at Chelsea’s Stamford Bridge, £11.45 in Fulham’s Craven Cottage, £10.62 at Tottenham Hotspur Stadium, and £10.41 at Crystal Palace’s Selhurst Park.

A brew at a stadium outside of London will set the average footie fan back £8.48.

The most affordable booze in the prem at Sheffield’s Bramall Lane and Manchester United’s Old Trafford could hit £6.25 – £3.33 cheaper than City.

In the North West, getting a round in could reach £8.22 per person, with Everton supporters expected to fork out £9.47 each at Goodison Park.

Prices in the West Midlands at Wolverhampton’s Molineux Stadium and Aston Villa’s Villa Park are predicted to soar to £8.33 and £10.83, respectively.

Bournemouth’s Vitality Stadium could see its rates surge to £8.33.

A spokesperson from UKSoccerShop said, “Drinkflation is on the rise, and with UK households feeling the cost of living squeeze, hospitality services trying to work around spiraling costs, with some choosing to serve weaker beer.

“It’s likely to affect our stadiums, too. Using inflation figures from the ONS, we can estimate what prices football fans could pay for a match day pint. We found that over £6 could become the norm up north and over £10 in London – some may even get closer to £15 by the end of 2030.”