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Macy’s Inc. M said Tuesday it has named Sharon Otterman as its chief marketing officer, effective Dec. 11. Otterman comes to the role from Caesars Entertainment Inc. CZR, where she also served as CMO and was responsible for launching the casino operator’s sportsbook, a betting brand. The executive has also done stints at Madison Square Garden Co. MSGS and NBCUniversal. Macy’s stock has fallen 28% in the year to date, while the S&P 500 SPX has gained 18.5%.
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